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All Journal Jurnal Teknologi dan Manajemen Industri Terapan Neraca Manajemen, Akuntansi, dan Ekonomi
Asmah Sinuraya
Universitas Tama Jagakarsa
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering

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PENGARUH INFLASI DAN SUKU BUNGA TERHADAP HARGA SAHAM PADA PT BANK CENTRAL ASIA TBK PERIODE 2018-2022 Pasca Caroline Br Gurusinga; Fransiska Simanullang; Asmah Sinuraya
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 2 No. 6 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v2i6.1227

Abstract

This research aims to determine the effect of inflation and interest rates on share prices at PT. Bank Central Asia, Tbk period 2018 - 2022 partially and simultaneously. The data analysis method used in this research is statistical analysis, using SPSS statistical software. This research analysis methodology continues with classical assumption testing and then ends with hypothesis testing. The classical assumption tests carried out include the normality test, multicollinearity test, heteriscedasticity test, and autocorrelation test. To carry out hypothesis testing, it is necessary to carry out T test and F test analysis. Based on the results of the Inflation research, it produces a calculated T value > T table with a value of 7.113 > 4.303 and a significance value of 0.019 < 0.05, it can be concluded that Inflation (X1) has an effect and partially significant to share prices. The interest rate produces a calculated T table with -6.332 < 4.303, and a significant value of 0.024 < 0.05. Based on these results, it can be concluded that partially interest rates have a negative and significant effect on share prices. The F test value is 27.038 > 9.55 with a significant value of 0.036 < 0.05. Based on these results, it is concluded that Inflation and Interest Rates simultaneously and significantly influence share prices at PT. Bank Central Asia, Tbk for the period 2018 - 2022.
PENGARUH CURRENT RATIO DAN DEBT TO EQUITY RATIO TERHADAP RETURN ON ASSET PADA PT UNILEVER INDONESIA TBK TAHUN 2018-2022 Icha Pratiwi Pangaribuan; Fransiska Simanullang; Asmah Sinuraya
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 2 No. 9 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v2i9.1418

Abstract

Tujuan penelitian ini adalah mengetahui pengaruh Current Ratio dan Debt to Equity Ratio terhadap Return On Asset pada PT. Unilever Indonesia, Tbk tahun 2018-2022. Jenis metode ini digunakan dalam penelitian ini adalah analisis statistik deskriptif, uji asumsi klasik, uji multikolinearitas, analisis regresi berganda, uji hipotesis, uji koefisien korelasi, dan uji koefisien determinasi. Sumber data yang digunakan dalam penelitian ini adalah data sekunder yang berupa laporan keuangan selama lima tahun. Berdasarkan hasil penelitian yang telah dilakukan pada PT. Unilever Indonesia, Tbk diperoleh nilai Uji T pada variabel Current Ratio terhadap Return On Asset secara parsial, hasil dari thitung 5,997 > 4,303 ttabel dan nilai signifikannya 0,027 < 0,05. Dapat disimpulkan bahwa Current Ratio secara parsial berpengaruh dan signifikan secara Return On Asset. Variabel Debt to Equity Ratio diketahui nilai Thitung -1,828 > 4,303 ttabel serta nilai signifikan 0,209 > 0,05. Hal ini menunjukkan bahwa Debt to Equity Ratio secara parsial tidak berpengaruh dan tidak signifikan terhadap Return On Asset. Pengujian hipotesis simultan dengan uji F, variabel Current Ratio dan Debt to Equity Ratio terhadap Return On Asset, diketahui Fhitung sebesar 121,526 > 9,55 Ftabel serta nilai signifikan sebesar 0,008 < 0,05. Hal ini menyatakan bahwa Current Ratio dan Debt to Equity Ratio secara simultan berpengaruh dan signifikan terhadap Return On Asset pada PT. Unilever Indonesia, Tbk tahun 2018-2022.
Visual Merchandising Can Moderate the Influence of Hedonic Lifestyle on Purchasing Decisions Asmah Sinuraya; Hadiansyah Ma’sum; Andriya Risdwiyanto; Yosef Tonce; Kushariyadi
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1633

Abstract

This study aims to analyze the moderating role of visual merchandising on the influence of hedonic lifestyle on purchasing decisions in the modern retail sector. In the contemporary consumerism era, shopping behaviour is no longer based solely on functional needs, but has shifted to a pleasure-seeking activity triggered by a hedonic lifestyle. Using a quantitative approach with a survey method, data were collected from 300 respondents who actively shop in urban shopping centers. The analysis results indicate that a hedonic lifestyle has a positive and significant influence on impulsive purchasing decisions. Furthermore, the main findings of this study revealed that visual merchandising acts as a moderator that strengthens this relationship. The aesthetics of store layout, lighting, and attractive product presentation can stimulate emotional responses in hedonic consumers, which ultimately accelerates the purchasing decision-making process. The implications of this study provide strategic guidance for retail managers to optimize the visual elements of a space to capture a lifestyle-driven market niche.
Co-Authors Andriya Risdwiyanto Fransiska Simanullang Hadiansyah Ma’sum Icha Pratiwi Pangaribuan Kushariyadi Kushariyadi Pasca Caroline Br Gurusinga Yosef Tonce