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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Deviana Deviana
Universitas Putera Batam
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Gaya Hidup, Promosi, dan Lokasi terhadap Perilaku Konsumen Kedai Kopi di Kota Batam Deviana Deviana; Realize Realize
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 2 (2023): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i2.3557

Abstract

The impact of globalization has made coffee shop business owners continue to innovate so that their business can survive with increasingly fierce competition. Several factors such as giving attractive promotions and competing to find the most appropriate location that can attract consumers. With the spread of franchise coffee shops in Batam, non-franchise coffee shop business owners must start analyzing coffee shop business strategies with existing consumer behaviour so they don't lose out in this industry. The purpose of this experimentation is to understand if there is a connection between lifestyle, promotion and location towards coffee shop consumer behaviour in Batam Island. The experimentation is a quantitative research in which author gathers information by spreading questionnaires to franchised coffee consumer in Batam island. The sample collection technique that has been used is simple random sampling and done by using multiple regression analysis. Through the experiment and the analysis from 385 respondents, the results indicate that there is significant influence between lifestyle towards consumer behaviour, there is significant influence between promotion and consumer behaviour and there is no influence between location and consumer behaviour significantly. Different result shows with three variables involves with consumer behaviours where there is significant influence worth 32.3%. But simultaneously, lifestyle, promotion, and location influence consumer behaviour by 62.02.
Analisis Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada PT Sumber Alfaria Trijaya Tbk (Alfamart) Deviana Deviana; Realize Realize; Ronald Wangdra
Prosiding Vol 4 (2022): SNISTEK
Publisher : LPPM Universitas Putera Batam

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Abstract

The purpose of this research is to determine 1. Effect of Work Discipline on Employee Performance in PT Sumber Alfaria Trijaya TBK (Alfamart) partially; 2. Effect of Work Motivation on Employee Performance partially; and (3) Effect of Work Discipline and Motivation on Employee Performance Work simultaneously. Methods: Total population in this study was 138 employees and the amount of sample in this study was 138 employees, Data Collection Techniques by questionnaire, sampling technique research using sampling techniques saturated. Analysis method is Quantitative Analysis, Quantitative Analysis with Multiple Linear Regression, determination (R Square), to determine the factors that influence employee performance with the coefficient of determination in Partial (r2) and simultaneous (R2). To test the hypothesis with the t-Test (Partial) and F-Test (Simultaneously), with a significance level (α = 0.05). The results showed that the influence of the variable Work Discipline Employee Performance is equal to 0.537 (53.70%). Work Motivation variable amount of influence on employee performance is equal to 0.887 (88.70%). The magnitude of the effect of variable Work Discipline and Motivation on Employee Performance Working simultaneously on PT Sumber Alfaria Trijaya TBK (Alfamart) amounted to 4,065 (40.65%).
Analisis Faktor-Faktor Yang Mempengaruhi Produktivitas Kerja Pada PT Sumber Alfaria Trijaya Tbk (Alfamart) Ronald Wangdra; Realize Realize; Deviana Deviana
Prosiding Vol 4 (2022): SNISTEK
Publisher : LPPM Universitas Putera Batam

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Abstract

Style of leadership is the norm of behavior used by a person when the person is trying to influence the behavior of others as he sees. The term competence lies in part in every human being and forever exist in a person's personality can predict the behavior and performance broadly in all situations and work tasks or jobs task. Meanwhile, pengerak Increased productivity is a motor of economic progress and benefit the company or organization. Productivity is also important to increase wages and individual acceptance. A country that is unable to increase its productivity will decline in the standard of life. Methods: Total population in this study is 564 people and the amount of sample in this study is 234 people, with the Data Collection Techniques questionnaire, sampling technique stratified Sampling.Analisis research using the technique used in this research is multiple linear regression analysis that has a purpose to determine the magnitude of the regression coefficients which will show the level of influence of independent variables on the dependent variable. T test results showed that leadership style variable (X1) significantly affects the Work Productivity (Y) and Employee Competency variables (X2) significantly affects the Work Productivity (Y). F-test results showed that the Leadership Style (X1) and Employee Competence (X2) effect simultaneously on Work Productivity (Y) at PT Pos Indonesia in Batam.
Co-Authors Realize, Realize Ronald Wangdra