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How Family Firms In Indonesia Re-Initiate Strategies During Covid 19 Pandemies : Empirical Initial Evidence From 5 Provinces In Java Island Mahjudin Mahjudin; Zainul Wasik; Kuncoro Catur Nugroho
Journal of Managerial Sciences and Studies Vol. 1 No. 1 (2023): April : Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i1.1

Purpose – Within a very short period of time, the worldwide pandemic triggered by the novel coronavirus has not only claimed numerous lives but also caused severe limitations to daily private as well as business life. Just about every company has been affected in one way or another. This first empirical study on the effects of the COVID-19 crisis on family firms allows initial conclusions to be drawn about family firm crisis management. Design/methodology/approach - Exploratory qualitative research design based on 27 semi-structured interviews with key informants of family firms of all sizes in five Western European countries that are in different stages of the crisis. Findings – The COVID-19 crisis represents a new type and quality of challenge for companies. These companies are applying measures that can be assigned to three different strategies to adapt to the crisis in the short term and emerge from it stronger in the long run. Our findings show how companies in all industries and of all sizes adapt their business models to changing environmental conditions within a short period of time. Finally, the findings also show that the crisis is bringing about a significant yet unintended cultural change. On the one hand, a stronger solidarity and cohesion within the company was observed, while on the other hand, the crisis has led to a tentative digitalization. Originality/value – To the knowledge of the authors, this is the first empirical study in the management realm on the impacts of COVID-19 on (family) firms. It provides cross-national evidence of family firms’ current reactions to the crisis.

ORGANIZATIONAL EVALUATION WITH THE ORGANIZATIONAL EFFECTIVENESS CHECKLIST (OEC) APPROACH Mahjudin Mahjudin
Journal of Managerial Sciences and Studies Vol. 1 No. 1 (2023): April : Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i1.6

Along with the growth rate of laying hen farms in Indonesia, SME’’S X, which is a laying hen breeder, has been doing business in this field for a long time and wants to expand. The expansion is carried out to add new customers, because the growth in the number of customers is less significant than the amount of production. In addition, SME’’S X often gets error reports from both production and sales. To expand, SME’’S X needs to improve the company's internal conditions first. Currently SME’’S X is carrying out repairs, but the improvements or developments that have been made have little impact, because the owner does not have clear priorities and standards to use. This study aims to evaluate the organizational effectiveness of SME’’S X. See how far SME’’S X has been effective or not in managing the organization and provide recommendations for improvements to the indicators in each criterion that need to be improved. To evaluate the effectiveness of a company using the Organizational Effectiveness Checklist (OEC), there are stages in determining indicators, identifying priorities and determining performance standards. Identification of the assessment of each indicator is carried out by means of interviews with experts and weighting is carried out which is processed using AHP to determine the priority of selected indicators that must be considered first. The results of the overall evaluation calculation, the effectiveness value of SME’’S X is 3.546. That SME’’S X is in a safe condition but needs to improve three criteria, namely growth, stability, and information management in increasing the effectiveness of the company

Driving Supply Chain Risk Management: The Critical Roles of Supplier Trust Mahjudin Mahjudin; Yeni Ika Pratiwi; Adi Suroso
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.77

This study examines the impact of Supplier Trust and top management involvement on enhancing Supply Chain Risk Management (SCRM), with a particular focus on the mediating role of Buyer–Supplier Relationships. The research was conducted among China manufacturing companies operating in East and Central Java, Indonesia. A quantitative approach was employed, utilizing a structured questionnaire to collect data from 44 participating firms. The collected data were analyzed using path analysis to assess both direct and indirect relationships among the variables. The results demonstrate that Supplier Trust and Top Management Involvement have significant and positive impacts on SCRM. Furthermore, both constructs significantly influence the quality of Buyer–Supplier Relationships. In turn, strong Buyer–Supplier Relationships are found to significantly improve the effectiveness of SCRM practices. These findings confirm the importance of fostering trust and leadership engagement at the strategic level, as well as nurturing relational mechanisms between buyers and suppliers to mitigate supply chain risks. The study contributes to the existing body of knowledge by empirically validating the mediating role of Buyer–Supplier Relationships in the link between internal trust and leadership factors and external risk mitigation outcomes. The practical implications suggest that manufacturing firms should invest in trust-building initiatives and engage top management in proactive supply chain risk strategies.

Driving Regional Economic Growth through Tourism Marketing Innovation Mahjudin Mahjudin; Yeni Ika Pratiwi; Adi Suroso
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.78

The effective marketing of tourism products requires more than mere coordination—it demands strategic and sustained collaboration among stakeholders responsible for tourism development and those directly or indirectly engaged in tourism-related activities. The success of tourism marketing initiatives is strongly influenced by a unified understanding of the strategic role that tourism plays in driving regional economic growth. Prior to the implementation of any marketing strategy, a collective commitment is essential from all relevant parties, acknowledging tourism as a high-yield economic sector and a catalytic driver of regional development and local revenue generation. Recognizing this shared vision enables the formulation of more targeted, inclusive, and sustainable tourism marketing strategies that align with broader economic objectives.

Mitigating Market Power in Banking: Cost Efficiency and the Path Toward Consumer Welfare Mahjudin Mahjudin; Indriana Kristiawati; Muchammad Ilham SAM
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.80

Purpose – This study investigates the association between cost efficiency and the welfare performance of Islamic banks in Indonesia, focusing on the social costs of market power. The analysis covers both privately owned and state-owned Islamic banks over the period 2009–2017. Design/methodology/approach – The research utilizes Ordinary Least Squares (OLS), Fixed Effects (FE) panel regression, and Quantile Regression (QR) models to account for unobserved heterogeneity and improve policy applicability. To address potential endogeneity and reverse causality, the Two-Stage Least Squares Instrumental Variable (2SLS-IV) method is employed. Findings – Empirical results demonstrate a significant positive link between cost efficiency and banks’ welfare performance, implying that improving efficiency can mitigate welfare losses. Furthermore, the impact of cost efficiency on welfare outcomes varies depending on the bank’s familiarity with local market dynamics. QR results highlight that while cost efficiency may not eliminate welfare losses at the lower quantiles (Q.25–Q.50), it remains a critical factor in minimizing such losses.

IMPACT OF BRAND, PACKAGING AND WARRANTY ON PURCHASE DECISION (Case Study of Pantene Shampoo Consumers in Sidoarjo) Mahjudin Mahjudin; David S; I Gede Wiyasa
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.101

The success of a company in carrying out its activities is largely determined by its ability to market its products. This shows that marketing is the spearhead for a company in achieving its goals. In order to win the competition in the current era of free trade, companies are required to implement the right strategy so that the marketing program implemented is truly on target so that the marketing of the company's products will be successful. Competition between companies that provide products with the best attributes for consumers, so that good product attributes can make a major contribution to consumer satisfaction, market share, and profitability both in price, shape or product design. Therefore, the company must be able to position its products according to the needs and desires of consumers appropriately, so that consumers can distinguish the products offered and the products stick in the minds of consumers. The data used in this study are primary data, namely data obtained through distributing questionnaires to consumers who consume Pantene Shampoo in Sidoarjo and secondary data, namely data obtained from companies that are used as research objects. The analysis technique used in this study is using multiple linear regression analysis. While the statistical test uses the F test and t test. The results of the study obtained the F count value (111.9358)> F table (2.70) which means that Brand, Packaging, and Guarantee simultaneously influence Purchasing Decisions. The brand variable has a significant effect on purchasing decisions with a t count value of 6.5062> from t table 1.9850. The packaging variable has a significant effect on purchasing decisions with a t count value of 3.9372> from t table 1.9850. The guarantee variable has a significant effect on purchasing decisions with a calculated t value of 4.9329 > from the t table of 1.9850.

THE AFTERMATH OF MARKETING MIX ON DECISIONS CONSUMER PURCHASES FROM TRADING COMPANIES (Case Study at “UD. MAJU” in Surabaya) Mahjudin Mahjudin; Ignatius Donny Antonius Saputra; Achmad Daengs GS
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.109

Companies that implement a quality management system within their company are organization, customer and market oriented, by combining the search for existing facts and problem solving. Companies should not only sell their products, but must know consumers' needs and desires. Knowledge of consumer behavior is essential to good marketing practices. Satisfaction in marketing should start by carrying out an analysis of consumer behavior in the right situation. This will at least encourage company managers to carry out what marketing activities should be proposed, planned and carried out. Therefore, companies must have tools in their marketing which are more commonly referred to as marketing mix which includes product, price, location and promotion. This research uses primary data, namely data obtained directly from respondents' answers by distributing questionnaires and secondary data, namely data obtained from the company that is used as the object of research. The analysis technique used in this research is multiple linear regression analysis. Meanwhile, the statistical test uses the F test and t test. The research results obtained using the SPSS program with the results of multiple linear regression analysis obtained by the F test show that there is a significant influence between the independent variable and the dependent variable with the calculated F value (22.573) > F table (2 .50). For the t test, it can be seen that the product variable (X1) has a significant influence on consumer purchasing decisions (Y) with a calculated t value (3.728) > t table (1.9944), the price variable (X2) has a significant influence on purchasing decisions consumer (Y) with a calculated t value (4.072) > t table (1.9944), the location variable (X3) has a significant influence on consumer purchasing decisions (Y) with a calculated t value (3.080) > t table (1.9944), while the promotion variable (X4) has a significant influence on consumer purchasing decisions (Y) with a calculated t value (3.230) > t table (1.9944).

The Effect of Storytelling Marketing on Purchase Intention Through Brand Experience and Brand Engagement Mahjudin Mahjudin; Dody Suhermawan
Journal of Managerial Sciences and Studies Vol. 4 No. 1 (2026): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v4i1.127

The cosmetics industry has experienced substantial growth over the past decade, accompanied by significant changes in consumer behavior, particularly among Generation Z consumers who increasingly value emotional connections, brand narratives, and meaningful experiences when making purchasing decisions. In response to these changes, storytelling marketing has emerged as an important strategy for creating emotional bonds between brands and consumers. However, previous studies have predominantly examined the influence of storytelling marketing on purchase intention through either brand experience or brand engagement separately, resulting in limited understanding of their simultaneous mediating roles. Therefore, this study aims to analyze the effect of storytelling marketing on purchase intention through brand experience and brand engagement among Premium make up brandmakeup makeup consumers in Surabaya. This study employed a quantitative explanatory approach using a survey method. Data were collected through online questionnaires distributed to university students in Surabaya who had purchased premium make up brandmakeupproducts and were familiar with storytelling marketing content on social media. A purposive sampling technique was applied, resulting in 250 respondents. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The analysis included assessments of the measurement model and structural model, as well as hypothesis testing and mediation analysis through bootstrapping procedures. The findings indicate that storytelling marketing does not have a significant direct effect on purchase intention. However, storytelling marketing has a positive and significant effect on both brand experience and brand engagement. Furthermore, brand experience and brand engagement significantly influence purchase intention, with brand engagement demonstrating the strongest effect. The mediation analysis reveals that both brand experience and brand engagement significantly mediate the relationship between storytelling marketing and purchase intention. These findings suggest that storytelling marketing is more effective in enhancing consumers’ purchase intentions through the creation of meaningful brand experiences and active consumer engagement rather than through direct influence alone.

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