Journal of Managerial Sciences and Studies
Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies

Driving Regional Economic Growth through Tourism Marketing Innovation

Mahjudin Mahjudin (Unknown)
Ika Pratiwi, Yeni (Unknown)
Suroso, Adi (Unknown)



Article Info

Publish Date
15 May 2025

Abstract

The effective marketing of tourism products requires more than mere coordination—it demands strategic and sustained collaboration among stakeholders responsible for tourism development and those directly or indirectly engaged in tourism-related activities. The success of tourism marketing initiatives is strongly influenced by a unified understanding of the strategic role that tourism plays in driving regional economic growth. Prior to the implementation of any marketing strategy, a collective commitment is essential from all relevant parties, acknowledging tourism as a high-yield economic sector and a catalytic driver of regional development and local revenue generation. Recognizing this shared vision enables the formulation of more targeted, inclusive, and sustainable tourism marketing strategies that align with broader economic objectives.

Copyrights © 2025






Journal Info

Abbrev

jomss

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Social Sciences

Description

ilmu manajemen seperti manajemen keuangan, industri, pemasaran, sumber daya manusia, penjaminan mutu, dan ilmu-ilmu sosial lainnya seperti sosiologi, komunikasi, dan administrasi. Jurnal ini secara khusus menyediakan forum bagi para peneliti untuk berdiskusi, mengejar dan mempromosikan pengetahuan ...