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All Journal Horizon: Indonesian Journal of Multidisciplinary International Journal of Islamic Business Management
Istiqomah
Universitas Islam Negeri Sumatera Utara
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS STUDI KELAYAKAN BISNIS PT INDOMARCO PRISMATAMA POINT COFFEE MENGHADAPI PERSAINGAN INDUSTRI KOPI PERKOTAAN INDONESIA Dini Vientiany; Nadia; Istiqomah; Nabila Chairunnisa Br. Karo
INTERNATIONAL, Journal of Sharia Business Management Vol 4 No 5 (2025)
Publisher : CV. Barokah Publsiher

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Abstract

The coffee industry in Indonesia has experienced rapid growth in line with changes in lifestyle, particularly among students and young professionals. Coffee shops are no longer merely places to consume beverages but have evolved into spaces for social interaction, studying, and working. This study aims to analyze the feasibility of the Point Coffee business using a business feasibility study approach covering market and marketing aspects, legal aspects, technical and operational aspects, management, financial aspects, sharia and halal compliance, socio-economic aspects, and environmental considerations. The research method employed is descriptive qualitative, with data collected through observation, a mini-survey of potential consumers, and literature review. The results indicate that Point Coffee has strong market potential, primarily targeting students and young professionals, supported by a strategic location, affordable pricing, and a fast-service concept. From a financial perspective, the business is projected to reach its break-even point within 1–2 years with efficient operational management. Furthermore, Point Coffee is considered feasible in terms of legal compliance, management structure, and adherence to sharia and halal principles. The business also generates positive social and economic impacts by creating employment opportunities, utilizing local coffee beans, and implementing environmentally friendly practices. Based on these findings, Point Coffee is deemed feasible to be operated and developed sustainably.
Manajemen Kelembagaan pada MTs Al Washliyah Sei Kepayang dalam Meningkatkan Daya Saing Istiqomah; Mesiono
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5812

Abstract

This study aims to explore the institutional management at MTs Al Washliyah Sei Kepayang in strengthening the school's competitiveness. The study used a qualitative descriptive approach with data collection techniques through observation, interviews, and documentation. Research informants consisted of the principal, vice principal, administrative staff, and teachers directly involved in the institution's management. The data obtained were analyzed using qualitative data analysis techniques through the stages of data reduction, data presentation, and conclusion drawing. Data reduction was carried out by selecting and focusing information relevant to the research objectives, then the data was presented in the form of descriptive descriptions to facilitate interpretation. Furthermore, conclusions were drawn in stages based on findings obtained in the field. The results of the study indicate that institutional management at MTs Al Washliyah Sei Kepayang runs well through a clear organizational structure, the implementation of managerial functions, and the support of adequate human resources and infrastructure. Flagship programs and periodic evaluations also contribute to improving the quality of education and the institution's competitiveness, although there are still obstacles in the aspects of coordination and resource management that need to be improved.
Co-Authors Dini Vientiany Mesiono Nabila Chairunnisa Br. Karo Nadia