Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal International Journal of Economics and Management Cidea Journal
Biwi Cahya Wigrha
Universitas Pembangunan Panca Budi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Studi Kajian Strategi Promosi Penjualan Olahan Kelapa Menjadi Keripik Suarika Diah Permata; Lidia Wanti Siregar; Biwi Cahya Wigrha; Della Surya Andini; Dewi Mahrani Rangkuty
CiDEA Journal Vol. 2 No. 1 (2023): Juni : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i1.832

Abstract

The business product discussed by the author is coconut chips. Coconut chips are products made from white, crispy and sweet coconut flesh and have a distinctive coconut smell. In general, this product is made from coconuts aged 7-8 months, consumed as snacks or dried foods. The purpose of making coconut chips is to be an alternative for the community as a snack product that has high nutritional value. In addition, it can increase the utilization of young coconuts and can be an alternative business opportunity so as to create new jobs. The stages used in the implementation of the coconut chip business program include preparation, market research and product formulation, as well as marketing strategies.
The Effect of Open Unemployment Rate on GDP Per Capita in Medan City for the Period 2015–2024 Biwi Cahya Wigrha; Annisa Ilmi Faried
International Journal of Economics and Management Vol. 4 No. 02 (2026): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v4i02.308

Abstract

This study investigates the influence of the Open Unemployment Rate (OUR) on Gross Regional Domestic Product (GRDP) per capita in Medan City over the 2015–2026 period. A quantitative descriptive-associative approach was applied using secondary time-series data from the Central Bureau of Statistics (BPS) of Medan City, encompassing eleven years of observation with two projection years (2025–2026). Simple linear regression, t-test, and the coefficient of determination (R²) served as the primary analytical tools. The resulting regression equation is Y = 42.714 + 6.769X with R² = 0.247, indicating that OUR explains only 24.7% of the variation in GRDP per capita. The significance test yields p = 0.144 > 0.05, leading to the acceptance of the null hypothesis: the OUR exerts no statistically significant effect on GRDP per capita in Medan. The city's economic dynamics are predominantly shaped by the trade-and-services sector structure, investment flows, inflationary pressure, and regional fiscal policy interventions (Faried, Hasanah, & Fadlan, 2022). Policy implications underscore the importance of productive-sector-oriented development strategies to foster inclusive and sustainable labor absorption.
Co-Authors Della Surya Andini Dewi Mahrani Rangkuty Faried, Annisa Ilmi Lidia Wanti Siregar Suarika Diah Permata