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Arum Fitri Nuryanti
Faculty of Economics and Business, Universitas Nasional, Jakarta, Indonesia
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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Customer Satisfaction with Texas Collection Bag Purchase Decision at Texas Collection Store East Jakarta Arum Fitri Nuryanti; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.801

Abstract

This study aims to determine the effect of the t-test on product quality, word of mouth and customer satisfaction on purchasing decisions for Texas Collection bags at Texas Collection stores, East Jakarta. Sources of data This study uses primary data in the form of a questionnaire, the data of this study was given to 97 respondents who made purchasing decisions Texas Collection East Jakarta. The data analysis technique used was multiple linear regression and hypothesis testing using t-statistics that had been processed by SPSS 26. The results showed that product quality (X1) positively and significantly influenced purchasing decisions. This can be seen from the results of the t-test where tcount (2.814 > 1.984). The Word of Mouth (X2) variable has a positive and significant influence on purchasing decisions. This can be seen from the results of the t-test where tcount (5.377 > 1.984). Customer Satisfaction Variable (X3) has a positive and significant influence on purchasing decisions. This can be seen from the results of the t test where tcount (0.018 < 0.05).
Co-Authors Kumba Digdowiseiso Resti Hardini