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Kumba Digdowiseiso
Faculty of Economics and Business, Universitas Nasional, Jakarta, Indonesia
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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Customer Satisfaction with Texas Collection Bag Purchase Decision at Texas Collection Store East Jakarta Arum Fitri Nuryanti; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.801

Abstract

This study aims to determine the effect of the t-test on product quality, word of mouth and customer satisfaction on purchasing decisions for Texas Collection bags at Texas Collection stores, East Jakarta. Sources of data This study uses primary data in the form of a questionnaire, the data of this study was given to 97 respondents who made purchasing decisions Texas Collection East Jakarta. The data analysis technique used was multiple linear regression and hypothesis testing using t-statistics that had been processed by SPSS 26. The results showed that product quality (X1) positively and significantly influenced purchasing decisions. This can be seen from the results of the t-test where tcount (2.814 > 1.984). The Word of Mouth (X2) variable has a positive and significant influence on purchasing decisions. This can be seen from the results of the t-test where tcount (5.377 > 1.984). Customer Satisfaction Variable (X3) has a positive and significant influence on purchasing decisions. This can be seen from the results of the t test where tcount (0.018 < 0.05).
The Effect of Customer Experience, Customer Value and Customer Satisfaction on Grab Online Transportation Customer Loyalty on South Jakarta National University Students Jihan Fahima; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.811

Abstract

This study aims to analyze the effect of customer experience, customer value and customer satisfaction on customer loyalty for Grab Online Transportation at the National University of South Jakarta. The research method used in this study is a descriptive quantitative method with a population of South Jakarta National University students who use Grab Online Transportation. There were four variables studied in this study, namely Customer Experience (X1), Customer Value (X2) and Customer Satisfaction (X3) as independent variables, and Customer Loyalty (Y) as the dependent variable. This study used a sample of 96 respondents. The technique used in this research is non-probability sampling with purposive sampling. This study uses primary data collected through questionnaires which are processed using multiple linear regression and hypothesis testing on the IBM SPSS 25.0 application. The results of the study based on the t-test showed that customer experience (X1) had a positive and significant influence on customer loyalty, this can be seen from the results of the t-test where tcount > ttable (2.823 > 1.984) and significance (0.006 < 0.05). Customer value (X2) has a positive and significant effect on customer loyalty, this can be seen from the results of the t-test where tcount > ttable (2,013 > 1,984) and significance (0,047 < 0,05). Customer satisfaction (X3) has a positive and significant effect on customer loyalty (Y), this can be seen from the results of the t test where tcount > ttable (4,420 > 1,984) and significance (0,00 < 0,05). Thus, it can be concluded that the variables of customer experience, customer value and customer satisfaction have a positive and significant effect on customer loyalty.
The Influence of Product Quality, Brand Image, and Brand Trust on Customer Loyalty of Honda Vario Motorcycle Products at The Honda Margo Mulyo Megah Dealership, South Jakarta Muhammad Abiyyu Daffa Iqbal; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.812

Abstract

This study aims to determine Product Quality, Brand Image, and Brand Trust on Customer Loyalty for Honda Vario Motorcycle Products at the Honda Margo Mulyo Megah Dealer Pasar Minggu, South Jakarta. The technique uses Multiple Linear Regression Analysis and uses the SPSS program. The results of this study indicate that the partial regression coefficient of the Product Quality variable (X1) has no positive and significant effect on customer loyalty for Honda Vario motorcycle products based on the t-count value of 0.616 <1.984 t table and sig value 0.540> 0.05. The existence of a partial regression coefficient of the Brand Image variable (X2) has no positive and significant effect on Customer Loyalty for Honda Vario products based on the t-count value of 1.714 <1.984 and the sig value of 0.090> 0.05. And the partial regression coefficient of the Brand Trust variable (X3) has a positive and significant effect on customer loyalty for Honda Vario products based on the t-count value of 2.228>1.984 t table and sig value of 0.028 <0.05. Partially among the three variables whose results are significant is the Brand Trust Variable (X3) with a t-count value of 2.228>1.984 t table and a sig value of 0.028 <0.05. The results of this study expect that trust can increase Brand Trust (X3) which can support Customer Loyalty.
The Effect of Product Differentiation, Customer Experience and Product Quality on The Purchase Decision of Compass Shoes in Jakarta Deni Akbar Saputro; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.813

Abstract

The purpose of this study was to determine and analyze the effect of Product Differentiation, Customer Experience and Product Quality on purchasing decisions for Compass shoes in Jakarta and also to identify and analyze the most dominant factors influencing purchasing decisions. This research was conducted on respondents in the Jakarta area. The population in this study were members of the Teman Compass Official (TCO) who were still active and users of Compass shoes. The sample of this study was 98 respondents obtained by purposive sampling method. The analytical method used is descriptive analysis method and multiple linear regression analysis method. The type of data used is primary data and secondary data obtained through the study of documentation and a list of questionnaire questions whose measurements are using a Likert scale. The data was statistically processed using the IBM SPSS statistics 23 program by testing the F-test model, t-test, and the determinant coefficient (????2). The results of this study indicate that simultaneously product differentiation, customer experience and product quality have a positive and significant impact on purchasing decisions for Compass shoes in Jakarta. Partially, each variable product differentiation, customer experience and product quality has a positive and significant effect on purchasing decisions. Then product differentiation is the most dominant variable influencing the decision to purchase Compass shoes in Jakarta. Furthermore, the value of R Square is 0.395, which means that the variability of the dependent variable which can be explained by the independent variables, namely product differentiation, customer experience and product quality, is 39.5%, while the remaining 60.5% can be explained by variables not examined in this study.
The Influence of Product Quality, Brand Image and Word of Mouth on the Interest in Repurchasing Scarlett Whitening Body Lotion Products in Jakarta National University Students Nadia Nadia; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.816

Abstract

The purpose of this study was to analyze whether there was an effect of Product Quality, Brand image, and Word of mouth on the Repurchase Interest of Scarlett whitening Body lotion products in students at the National University of Jakarta. The data used in this research is using primary data. The data collection technique was carried out using a questionnaire obtained by distributing questionnaires via google form to 96 National University students. The data analysis technique used in this research is multiple linear regression analysis, which is processed through the SPSS version 25 program. The data analysis technique used is a quantitative method where the results are expressed by numbers. Based on the results of research that has been done, it shows that product quality has a positive and significant effect on repurchase intention, brand image has a positive and significant effect on repurchase interest, word of mouth has a positive and significant effect on repurchase interest.
The Influence of Product Quality, Product Design and Brand Image on the Purchase Decision of Honda Beat Motorcycle Nusantara Sakti Dealer West Jakarta Fitra Pratama Putra; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.817

Abstract

This study aims to determine the effect of the t test on product quality, product design and brand image variables on purchasing decisions. The sample in this study was 100 respondents who made a decision to purchase a Honda Beat motorcycle dealer Nusantara Sakti. Inferential analysis technique with multiple linear regression and using Statistical Product and Service Solution (SPSS) version 20. From the t test results show that the Product Quality variable (X1) does not have a large influence 0.498 < 1.984 Product Design variable (X2) does not have a significant effect 0.828 < 1.984 and Brand Image (X3) has an influence of 8.098 > 1.984 on purchasing decisions. It can be concluded that product quality and product design have no effect on purchasing decisions and brand image variables affect purchasing decisions.
The Influence of Brand Image, Brand Trust and Marketing Strategy on Motorcycle Purchase Decisions Innesense Ave Djatajuma; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.822

Abstract

This study aims to determine the influence in the independent variables of this study in the form of brand image variables, brand trust variables and marketing strategy variables on the dependent variables of this study in the form of variable of purchasing decisions on Honda Beat motorcycles. The method in this study is descriptive-quantitative with a population of respondents or more specifically consumers of Honda Beat motorcycles. The sample of respondents to the study was 100 with purposive sampling techniques. In using the purposive sampling technique, it is expected that the sample is in accordance with the requirements or criteria needed in this study. The data used was in the form of primary data by distributing questionnaires with model tests in the form of multiple linear regressions processed using SPSS 25. The results were found after analysis using processed data with the following conclusions that brand image, brand trust and marketing strategy have a positive and significant effect on purchasing decisions. Previously tested against question items that were declared valid and reliable.
The Influence of Product Quality, Brand Image and Brand Trust on Customer Loyalty Balifiber West Jakarta Area Risyad Ramadhan; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 2 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i2.847

Abstract

This study aims to determine the effect of product quality, brand image and brand trust on customer of Balifiber loyalty in the West Jakarta area. The population in this study used the Slovin sampling technique where the population taken was 96 people with a significance level of 95% and a standard deviation of 25%. This study uses primary data with data collection methods through questionnaires distributed to 96 respondents. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) version 26.0 program. The results showed that Product Quality positively and significantly affected BaliFiber Customer Loyalty with a path coefficient value of 0.178 and a significant t of 0.019. Brand Image has a positive and significant effect on BaliFiber Customer Loyalty with a path coefficient value of 0.330 and a significant t of 0.000. Brand Trust positively and significantly affects BaliFiber Customer Loyalty with a path coefficient value of 0.443 and a significant t of 0.000.
The Influence of Brand Trust, Customer Relationship Management (CRM) and Customer Satisfaction on Starbucks Coffee Customer Loyalty at Taman Hive Cawang, East Jakarta Diana Legilorina; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 2 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i2.849

Abstract

This study aims to determine Brand trust, Customer Relationship Management (CRM) and Consumer Satisfaction with Customer Loyalty Starbucks Coffee TamansariHive Cawang East Jakarta. This researcher uses multiple linear regression data analysis techniques and uses the SPSS program version 23. The results of this study show the influence of Brand Trust on customer loyaticity. This is shown through the t-count T test of 7,205 > 1,660 tables and significant (0.757 < 0.05) (X1). Costomer Relationship Management also has a positive and significant influence on customer loyalty. This is shown through the t-count T test of 4,004>1,660table and is significant of (0.279<0.05) (X2). Consumer satisfaction also has a positive and significant influence on customer loyalty. This is shown through the t-count T test 0.447>1.660table and significant (0.656<0.50) (X3).
The Effect of Product Quality, Brand Image, Brand Trust, and Word of Mouth on Customer Loyalty of Garnier Facial Wash Products on National University Students Rusydina Ghaisani; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 2 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i2.850

Abstract

This study aims to determine the effect of product quality, Brand Image, Brand Trust, and Word of Mouth on Customer Loyalty for Garnier facial wash products among national university students. The sample in this study were 100 national university student respondents who used Garnier facial wash products. This study uses primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service solution (SPSS) version 26.0 program. From the results of multiple linear regression analysis, using the t test where Product Quality (X1) has a positive and significant effect on Customer Loyalty (Y), Brand image (X2) has a positive and significant effect on Customer Loyalty (Y), Brand Trust (X3) has an effect positive and significant impact on Customer Loyalty (Y), Word Of Mouth (X4) has a positive and significant effect on Customer Loyalty (Y). So it can be concluded that Product Quality, Brand Image, Brand Trust, and Word Of Mouth have a positive and significant effect on Customer Loyalty.
Co-Authors Arum Fitri Nuryanti Deni Akbar Saputro Diana Legilorina Elwisam Elwisam Fitra Pratama Putra Innesense Ave Djatajuma Jihan Fahima Muhammad Abiyyu Daffa Iqbal Nadia Nadia Resti Hardini Risyad Ramadhan Rusydina Ghaisani