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Subur Karyatun
Faculty of Economics and Business National University of Jakarta
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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The Influence of Product Quality, Price Perception, and Promotion on The Purchase Decision of Aqua Brand Drinking Water in The Jakarta Area Final Project Hashim Alatas; Subur Karyatun; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.833

Abstract

This study aims to analyze the effect of Product Quality, Price Perception, and Promotion on Purchase Decisions in Jakarta. This study uses primary and secondary data with the method of collecting data through questionnaires distributed to 100 respondents. From the results of multiple linear regression analysis shows that Product Quality variable has a positive and insignificant effect, Price Perception has a positive and significant effect, Promotion has a positive and significant effect on Purchase Decisions. Based on the results of this study, it is hoped that people who lived in Jakarta area will be more interested to buying AQUA brand drinking water because of the Product Quality, Price Perception, and Promotion provided by AQUA
The Influence of Brand Image, Price, and Promotion on the Purchasing Decision of White Koffie Civet Coffee in the South Jakarta Area Muhammad Michelle Rizki Byhaqi; Subur Karyatun; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 5 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i5.870

Abstract

This study aims to analyze the effect of Brand Image, Price, and Promotion on Purchase Decisions in the South Jakarta Region. This study uses primary data and secondary data with the method of collecting data through questionnaires distributed to 100 respondents. Data analysis technique using multiple linear regression analysis. From the results of multiple linear regression analysis shows that the variable Brand Image has a positive but not significant effect, Price has a positive and significant effect, and Promotion has a positive and significant effect on Purchase Decisions. Based on this research, it is hoped that the community of instant ground coffee lovers in the South Jakarta area can be interested in buying Kopi Luwak White Koffie because of the Brand Image, Price, and Promotion provided by Kopi Luwak White Koffie.
Co-Authors Hashim Alatas Kumba Digdowiseiso Muhammad Michelle Rizki Byhaqi