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The Influence of Product Quality, Price Perception, and Brand Image on Purchase Decisions for Yakult Drinks in East Jakarta Sendy Priskilla; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.840

Abstract

This research aims to analyze the influence of product quality, price perception and brand image on purchasing decisions for Yakult drinks in East Jakarta. This research data uses primary data in the form of a questionnaire to 100 respondents who have consumed Yakult drinks in East Jakarta. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) version 26.0 program. The results of multiple linear regression analysis show that the variables Product Quality (X1), Price Perception (X2), and Brand Image (X3) have a positive and significant effect on the Purchase Decision for Yakult drinks in East Jakarta. The existence of a positive and significant influence between product quality, price perception and brand image shows that the higher the level of product quality, price perception and brand image, the higher the decision to purchase Yakult drinks in East Jakarta.
THE INFLUENCE OF SERVICE QUALITY, PRODUCT VARIATION, AND LOCATION ON CUSTOMER SATISFACTION AT BAPADE'S COFFEE KEMANGGISAN, WEST JAKARTA Andhika Yoga Pratama; Suadi Sapta Putra; Kumba Digdowiseiso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to determine the influence of Service Quality, Product Variety, and Location on Customer Satisfaction at Bapades Coffee Kemanggisan, West Jakarta. The sample studied in this study amounted to 121 respondents, the data collection method used a questionnaire method with a Likert scale and the data analysis technique used Multiple Linear Analysis using the SPSS version 23 program. The results of the study had a regression equation Y = 0.616 X1 + 0.53 X2 + 0.192 X3 Based on the results of the T Test, it shows that there is an influence between Service Quality (X1) on Customer Satisfaction (Y) based on T count 6,949 > T table 1,660 and a sig value of 0.000 < 0.50. The Product Variation variable (X2) does not have a significant influence on Customer Satisfaction (Y) based on T count 0.738 < 1,660 T table and sig value 0.462 > 0.50. For the Location variable (X3), it shows that there is an influence on Customer Satisfaction (Y) based on the calculated T value of 2,183 > 1,660 T table and the sig value of 0.31 < 0.50. The results of this research conclude that the variables Service Quality and Location have a significant influence on Customer Satisfaction. Another conclusion from this research is that product variety does not have a significant effect on customer satisfaction
THE INFLUENCE OF CUSTOMER EXPERIENCE, USER EXPERIENCE, AND SWITCHING BARRIER ON PURCHASE INTEREST IN THE SHOPEEFOOD APPLICATION IN SOUTH JAKARTA An Nida Rofiqoh Amsari; Suadi Sapta Putra; Kumba Digdowiseiso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to determine the influence of the relationship between customer experience, user experience and switching barrier variables on purchasing interest in shoppefood applications in South Jakarta. This research is a quantitative descriptive analysis research. The data source for this research uses primary data in the form of a questionnaire. This research data was given to 100 respondents aged 15-55 years and who have used the ShopeeFood application at least once who live in South Jakarta. In taking samples for this research, a purposive sampling technique was used. The data analysis technique used is multiple linear regression and hypothesis testing using t-statistics processed in SPSS 25 to test the regression coefficient. Of the 100 research subjects, most of the research subjects were dominated by women (79%) and most of their jobs were students (79%). There is a significant relationship between the customer experience variable and purchase intention with the calculated t value (8.924) being greater than the t table (1.984). There is no relationship between the user experience variable and purchasing interest with a calculated t value (-0.524) which is smaller than the t table (1.984) and the switching barrier variable with purchasing interest with a calculated t value (0.792) which is smaller than the t table (1.984). Based on partial research results, it can be concluded that customer experience has a positive and significant effect on purchasing interest. However, there is no relationship between user experience and switching barriers on purchasing interest.
THE INFLUENCE OF BRAND AWARENESS, BRAND TRUST AND SALES PROMOTION ON DECISIONS TO PURCHASE LE MINERALE PACKAGED DRINKING WATER (AMDK) IN DKI JAKARTA Arina Izataki; Suadi Sapta Putra; Kumba Digdowiseiso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to determine the influence of brand awareness, brand trust and sales promotion on purchasing decisions for Le Minerale bottled drinking water (AMDK) in DKI Jakarta. The sample and research consisted of 100 respondents who made purchasing decisions in DKI Jakarta. This research uses primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) version 23.0 program. From the results of the t test, this research shows that Brand Awareness (X1) has a positive and significant influence on purchasing decisions. This can be seen from the results of the t test where (tcount is 6.694 > 1.660 t table) and its significance is (0.000 < 0.05). Brand Trust (X2) has a positive and significant influence on Purchasing Decisions, this can be seen from the results of the t test where (tcount 2.931 > 1.660 ttable) and its significance (0.004 < 0.05). Sales Promotion (X3) has a positive and significant influence on Purchasing Decisions, this can be seen from the results of the t test where (tcount 2.115 > 1.660 ttable) and its significance (0.037 < 0.05). In this way, it can be concluded that Brand Awareness, Brand Trust and Sales Promotion have a positive and significant influence on purchasing decisions.
THE INFLUENCE OF PRICE, NEEDS AND LOCATION ON DECISIONS TO PURCHASE BEEF AT THE KRANGGAN JATISAMPURNA MARKET – BEKASI CITY Dion Dharmajaya; Suadi Sapta Putra; Kumba Digdowiseiso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to determine the influence of price, needs and location on beef purchasing decisions at Kranggan Jatisampurna Market - Bekasi City. This research was carried out because there were price issues in the market which created problems in the field resulting in instability of sales in the market, then there were changes in the level of people's needs for beef consumption which made purchasing decisions have to be faced by consumers and also the location at Kranggan Jatisampurna Market - Bekasi City also becomes part of consumer purchasing decisions. The population used in this research is all consumers who are shopping or purchasing beef at the Kranggan Jatisampurna Market - Bekasi City. The sampling technique uses probability sampling with a simple random sampling method, namely taking samples freely without looking at the consumer's status. To determine the sample size, use the formula from Hair et. al, where the results were 108 respondents. The test results in the research show that price has no significant effect on the decision to purchase beef, then need has a positive and significant effect on the decision to purchase beef and also location has a positive and significant effect on the decision to purchase beef.
THE INFLUENCE OF PRODUCT INNOVATION, SOCIAL MEDIA AND BRAND IMAGE ON CUSTOMER PRODUCT PURCHASE DECISIONS ERIGO FASHION Fadillah Fikriansyah; Suadi Sapta Putra; Kumba Digdowiseiso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to find out how much influence Product Innovation, Social Media and Brand Image have on Erigo Fashion Brand buyers' decisions and the most dominant factors in Erigo fashion brand purchasing decisions. Reliability and Validity Tests were carried out with 100 respondents and the results showed that the question items were proven to be valid and reliable for use in further analysis. The population in this research are buyers of the Erigo Fashion Brand. A questionnaire was used to collect data from 100 respondents. The data analysis used in this research is quantitative analysis using SPSS Version 22. The test results show that the coefficient of determination seen in the value of R square = 0.844 = 84.4% means that the independent variables are Product Innovation, Social Media and Brand Image together. the same contributed 84.4% and the remaining 16.6% was influenced by other variables that were not included in this research.
THE INFLUENCE OF PRICE, PRODUCT QUALITY, AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF DOA IBU COFFEE SHOP IN DEPOK CITY Muhammad Fikri Nurdiansyah; Suadi Sapta Putra; Kumba Digdowiseiso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to determine the influence of price, product quality and service quality on customer satisfaction at the Doa Ibu coffee shop in Depok City. The population in this study used a random sampling technique, where the population taken was 100 people with a significance level of 95% and a standard deviation of 25%. This research uses primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique uses multiple linear regression analysis and uses the Statistical Product and Service Solution (SPSS) version 26.0 program. The results of the research show that price has a positive effect on customer satisfaction at Doa Ibu coffee shop in Depok City. Product quality has a positive effect on customer satisfaction at Doa Ibu coffee shop in Depok City. And service quality has a positive effect on customer satisfaction at Doa Ibu coffee shop in Depok City.
THE INFLUENCE OF PRICE PERCEPTIONS, DIGITAL PROMOTIONS, AND SERVICE QUALITY ON SALES LEVELS OF SOUTH WHEEL BUILDING MATERIALS AT TOKOPEDIA Nika Ponika Purnama Dewi; Suadi Sapta Putra; Kumba Digdowiseiso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

The aim of this research is to analyze the influence of price perceptions, digital promotions, and service quality on sales levels of Roda Selatan building materials on Tokopedia. The population of this research is customers of Roda Selatan building materials on Tokopedia. Sampling was carried out by purposive sampling consisting of 100 respondents. The technique used is inferential analysis with multiple linear regression and using the Statistical Product and Service Solution (SPSS) version 25.0 program. The results of multiple linear regression analysis show that the Price Perception variable (X1) has an influence of 0.395 or 39.5%, the Digital Promotion variable (X2) has an influence of 0.287 or 28.7%, and the Service Quality variable (X3) has an influence of 0.315 or 31.5% on Sales Level. Thus, it can be concluded that the variables of price perception, digital promotion, and service quality influence sales levels together.
THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY AND PRICE PERCEPTION ON THE COMPETITIVENESS OF ORIFLAME PRODUCTS IN JAKARTA Rika Indriani; Suadi Sapta Putra; Kumba Digdowiseiso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to determine the influence of brand image, product quality and price perception on the competitiveness of Oriflamme products in Jakarta. The sample in this study was 100 respondents who had used Oriflame products. This research uses primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) Version 23 program. The results of multiple linear regression analysis show that the brand image variable (X1) has an influence of 0.154 or 15.4%, The product quality variable (X2) has an influence of 0.142 or 14.2%, the price perception variable (X3) has an influence of 0.316 or 31.6% on competitiveness. Thus, it can be concluded that brand image variables, product quality variables and price perceptions influence product competitiveness together.
THE INFLUENCE OF BRAND IMAGE, PRODUCT INNOVATION AND BRAND TRUST ON THE COMPETITIVENESS OF WARDAH COSMETIC PRODUCTS ON STUDENTS OF THE NATIONAL UNIVERSITY OF JAKARTA Yonandia Febriyani; Suadi Sapta Putra; Kumba Digdowiseiso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to analyze and determine the influence of Brand Image, Product Innovation and Brand Trust on the Competitiveness of Wardah Cosmetic Products among Students at the National University of Jakarta. The data source used in this research uses primary data in the form of a questionnaire. This research data was given to 100 sample respondents, namely Jakarta National University students who had purchased and used Wardah cosmetic products at least once. In this research, sampling was used using the purposive sampling method. Data were processed using SPSS with data analysis techniques used, namely descriptive analysis and multiple linear regression, to test research instruments using validity and reliability tests, classical assumption tests using normality, multicollinearity, heteroscedasticity and autocorrelation tests. Hypothesis testing uses the f test, t test and coefficient of determination. Based on the research results, Brand Image has a positive and insignificant effect on Competitiveness, Product Innovation has a positive and insignificant effect on Competitiveness, and Brand Trust has a positive and significant effect on Competitiveness.
Co-Authors An Nida Rofiqoh Amsari Andhika Yoga Pratama Arina Izataki Dion Dharmajaya Fadillah Fikriansyah Herry Krisnandi Melisa Indah Sari Muhammad Fikri Nurdiansyah Nika Ponika Purnama Dewi Resti Hardini Rika Indriani Sendy Priskilla Suadi Sapta Putra Yonandia Febriyani