Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi
Fadillah Fikriansyah
Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Nasional Jakarta
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF PRODUCT INNOVATION, SOCIAL MEDIA AND BRAND IMAGE ON CUSTOMER PRODUCT PURCHASE DECISIONS ERIGO FASHION Fadillah Fikriansyah; Suadi Sapta Putra; Kumba Digdowiseiso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out how much influence Product Innovation, Social Media and Brand Image have on Erigo Fashion Brand buyers' decisions and the most dominant factors in Erigo fashion brand purchasing decisions. Reliability and Validity Tests were carried out with 100 respondents and the results showed that the question items were proven to be valid and reliable for use in further analysis. The population in this research are buyers of the Erigo Fashion Brand. A questionnaire was used to collect data from 100 respondents. The data analysis used in this research is quantitative analysis using SPSS Version 22. The test results show that the coefficient of determination seen in the value of R square = 0.844 = 84.4% means that the independent variables are Product Innovation, Social Media and Brand Image together. the same contributed 84.4% and the remaining 16.6% was influenced by other variables that were not included in this research.
Co-Authors Kumba Digdowiseiso Suadi Sapta Putra