Article Per Year (5 Year)
p-Index From 2021 - 2026
1.555
P-Index
This Author published in this journals
All Journal jurnal syntax admiration Jurnal Ekonomi
Kumba Digdowiseiso
Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Nasional Jakarta
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : jurnal syntax admiration

 1 
The Influence of Product Quality, Price Perception, and Brand Image on Purchase Decisions for Yakult Drinks in East Jakarta Sendy Priskilla; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.840

Abstract

This research aims to analyze the influence of product quality, price perception and brand image on purchasing decisions for Yakult drinks in East Jakarta. This research data uses primary data in the form of a questionnaire to 100 respondents who have consumed Yakult drinks in East Jakarta. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) version 26.0 program. The results of multiple linear regression analysis show that the variables Product Quality (X1), Price Perception (X2), and Brand Image (X3) have a positive and significant effect on the Purchase Decision for Yakult drinks in East Jakarta. The existence of a positive and significant influence between product quality, price perception and brand image shows that the higher the level of product quality, price perception and brand image, the higher the decision to purchase Yakult drinks in East Jakarta.
The Effect of Workload, Career Development and Work Discipline on Employee Performance at Asia Energy Transformation Foundation Melisa Indah Sari; Herry Krisnandi; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 12 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i1.1011

Abstract

This study aims to analyze the influence of Workload, Career Development, and Work Discipline on Employee Performance at the Asia Energi Transformation Foundation. The sample in this study were 109 respondents based on the Yamane formula. This study uses primary data with data collection methods through questionnaires distributed to 109 respondents. The data analysis technique uses inferential analysis with multiple linear regression. The results obtained in this study are workload has a positive effect on employee performance, career development has a positive effect on employee performance, and work discipline has a positive effect on employee performance. Therefore the Foundation must pay more attention to what employees need so that employee performance remains at a good level.
Co-Authors An Nida Rofiqoh Amsari Andhika Yoga Pratama Arina Izataki Dion Dharmajaya Fadillah Fikriansyah Herry Krisnandi Melisa Indah Sari Muhammad Fikri Nurdiansyah Nika Ponika Purnama Dewi Resti Hardini Rika Indriani Sendy Priskilla Suadi Sapta Putra Yonandia Febriyani