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Diana Legilorina
Faculty of Economics and Business, Universitas Nasional, Jakarta, Indonesia
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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The Influence of Brand Trust, Customer Relationship Management (CRM) and Customer Satisfaction on Starbucks Coffee Customer Loyalty at Taman Hive Cawang, East Jakarta Diana Legilorina; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 2 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i2.849

Abstract

This study aims to determine Brand trust, Customer Relationship Management (CRM) and Consumer Satisfaction with Customer Loyalty Starbucks Coffee TamansariHive Cawang East Jakarta. This researcher uses multiple linear regression data analysis techniques and uses the SPSS program version 23. The results of this study show the influence of Brand Trust on customer loyaticity. This is shown through the t-count T test of 7,205 > 1,660 tables and significant (0.757 < 0.05) (X1). Costomer Relationship Management also has a positive and significant influence on customer loyalty. This is shown through the t-count T test of 4,004>1,660table and is significant of (0.279<0.05) (X2). Consumer satisfaction also has a positive and significant influence on customer loyalty. This is shown through the t-count T test 0.447>1.660table and significant (0.656<0.50) (X3).
Co-Authors Kumba Digdowiseiso Resti Hardini