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Kumba Digdowiseiso
Faculty Management Study Program Economy and Jakarta National University of Business
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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The Influence of Product Quality, Price Perception, Place and Promotion on Interest in Buying Food and Beverage at Tamelo Atap Resto Muhammad Fakhri Athallah; Beureukat Beureukat; Adam Nurkholik; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 5 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i2.871

Abstract

Study This own objective as knowledge And analyze the influence of product quality, price perception, place and promotion on interest in buying food and beverages in Tamelo Rooftop Resto. Type The research uses quantitative descriptions and inferential analysis using primary data in the form of closed questionnaires to 100 respondents, namely interest in buying food and beverage at Tamelo Atap Resto, and the data analyzed use analysis Regression Linear Multiple. And data data which has been fulfilled by test validity, test reliability, test assumption classic and test appropriateness model, and the regression equation is obtained.
The Influence of Brand Ambassadors, Product Reviews, and Risk Perceptions on Purchasing Decisions at Tokopedia E-Commerce in Jakarta Ayu Kusuma Puspitasari; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 2 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i2.888

Abstract

This study aims to determine and analyze the effect of brand ambassador, product reviews, and risk perception on purchasing decisions on e-commerce Tokopedia customers in Jakarta. The research method used in this research is using quantitative methods. The sample in this study amounted to 96 respondents using the Purposive Sampling technique. The data collection technique in this study was using a questionnaire. The data analysis technique in this study is multiple regression, classical assumption test, hypothesis testing using SPSS 22 software. The research results concluded brands ambassador and risk perceptions were positive and significant in purchasing decisions through e-commerce Tokopedia. And product reviews were negative and not significant in purchasing decisions through e-commerce Tokopedia.
Co-Authors Adam Nurkholik Ayu Kusuma Puspitasari Beureukat Beureukat Elwisam Elwisam Muhammad Fakhri Athallah