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Ichwan Bagus Airlangga
Fakultas Ekonomi Universitas Yos Soedarso
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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PENGARUH MOTIVASI INVESTASI DAN PENGETAHUAN INVESTASI TERHADAP MINAT INVESTASI DI PASAR MODAL PADA MAHASISWA FE UNIYOS Ichwan Bagus Airlangga; Utin Mardiana
Yos Soedarso Economic Journal (YEJ) Vol. 2 No. 3 (2020): Desember 2020
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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This study aims to determine: (1) Knowing the influence of investment motivation on investment interest in capital market at FE UNYOS students. (2) To know the influence of investment knowledge on investment interest in capital market at FE UNYOS students. (3) Knowing the influence of investment motivation and investment investment knowledge on investment interest in capital market at FE UNYOSstudents.The research design is quantitative. The population in this study is the Student Program Strata 1 Accounting Program, FE UNYOS and has passed the course of Portfolio Theory. The sample in this research is 100 students. Data collection in this study using questionnaire method. The test of the instrument was analyzed by using validity test and reliability test. Data analysis techniques used in this study are classical assumptions, simple linear regression analysis and multiple linear regression analysis.The results of this study indicate that: (1) Investment motivation has an effect on the interest of investing in capital market in FE UNY OSstudents, evidenced by probability value of 0.000 <0,05. (2) Investment knowledge has an effect on investment interest in capital market at FE UNYOS students proved with probability value equal to 0,000 <0,05. (3) The motivation and knowledge of investment simultaneously affect the interest of investing in the capital markets of FE UNYOS students, as evidenced by Fhitung of 227,363 and the probability of 0.000. (4) The independent variables together affect the dependent variable by the remaining 82.4% by 17.6% influenced by other variables.Keywords :   Investment Knowledge; Investment Motivation; Investment Interest in Capital Market.
PENGARUH E-SERVICE QUALITY DAN BRAND IMAGE TERHADAP KEPUASAN KONSUMEN Eko Budiyanto; Ichwan Bagus Airlangga; Ali Mahsun
Yos Soedarso Economic Journal (YEJ) Vol. 1 No. 2 (2019): Agustus 2019
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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This study aimed to determine whether or not: 1) e-service quality influences customer satisfaction, 2) e-service quality influences customer loyalty, 3) brand image influences customer satisfaction, 4) brand image influences customer loyalty, customer satisfaction influences customer loyalty, 6) customer satisfaction mediates the influence of e-service quality towards customer loyalty, 7) customer satisfaction mediates the influence of brand image towards customer loyalty. In this research, the sample selection technique used is purposive sampling with 105 respondents. Then, the data analysis technique used is Partial Least Square by using warpPLS 6.0 application. The analysis reveals that: 1) e-service quality had a positive influence towards customer satisfaction, 2) e-service quality had a positive influence towards customer loyalty, 3) brand image had a positive influence towards customer satisfaction, 4) brand image had a positive influence towards customer loyalty, 5) customer satisfaction had a positive influence towards customer loyalty, 6) customer satisfaction mediated the influence of e-service quality towards customer loyalty, 7) customer satisfaction mediated the influence of brand image towards customer loyalty. Keywords : E-Service Quality; Brand Image; Customer Satisfaction; Customer Loyalty.
Co-Authors Ali Mahsun Eko Budiyanto Utin Mardiana