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All Journal Jurnal Manajemen
Kurniawan Saputra Sulaeman
Universitas Negeri Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON CUSTOMER LOYALTY AT MANNERS COFFEE AND SOCIETY Kurniawan Saputra Sulaeman; Chalid Imran Musa; Muhammad Ilham Wardhana Haeruddin
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.76979

Abstract

Abstract: This study aims to examine the effect of product quality and price on customer loyalty at Manners Coffee and Society. This research uses a quantitative approach with an explanatory nature. The population and sample in this study consisted of 50 loyal customers of Manners Coffee and Society. Data collection was conducted using questionnaires, and data analysis was performed using simple linear regression analysis with the assistance of Statistical Product and Service Solutions (SPSS). The results of the analysis show that, partially, product quality and price have a significant effect on customer loyalty at Manners Coffee and Society. Simultaneously, product quality and price also have a significant effect on customer loyalty at Manners Coffee and Society.Keywords: Effect of Product Quality, Price, and Customer Loyalty.
Co-Authors Chalid Imran Musa