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All Journal Altifani Journal: International Journal of Community Engagement Journal of Global Sustainable Agriculture
Pratami Ardina Ningrum, Puri
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Earth & Planetary Sciences Education Environmental Science Social Sciences

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Polyculture of Catfish and Kale for The Fulfillment of Independent Food in the Pandemic Era Helmizuryani, Helmizuryani; Sari, Meika Puspita; Khotimah, Khusnul; Harmilia, Elva Dwi; Ma’ruf, Irkhamiawan; Pratami Ardina Ningrum, Puri
Altifani Journal: International Journal of Community Engagement Vol 2, No 2 (2022)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/altifani.v2i2.4530

Abstract

During the COVID-19 pandemic, restrictions on activities directly affected people's lives socially and economically to meet their needs of people's lives, namely by developing aquaponic technology with a fish farming system in buckets (Budikdamber). These activities maximise limited land with various crops and develop fisheries so that the results can be used to meet household food needs independently. This service was conducted for local KKN students online through a zoom meeting on September 13, 2021, with 20 participants. The implementation of aquaponics system activities considers the types of fish and vegetables recommended and the procedures for making budikdamber.
Marketing Strategy for Rattan Crafts in Sungai Baung Village, Rawas Ulu District, North Musi Rawas Regency Iswarini, Harniatun; Pratami Ardina Ningrum, Puri; Noval Ibrahim, Hafnal
Journal of Global Sustainable Agriculture Vol 3, No 2 (2023)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jgsa.v3i2.6393

Abstract

The purpose of this research was to study the marketing strategy of Pak Udin's rattan crafts in Sungai Baung Village, Rawas Ulu District, North Musi Rawas Regency. The research method used by researchers is a survey method. The sampling method in this study used a saturated sampling method and in this case the determination of respondents was carried out deliberately, namely 1 person Pak Udin as the owner of the rattan handicraft business. This is done with the consideration that the rattan handicraft business owner understands the activities and can provide the information and data needed in connection with research activities. The results showed that  SWOT matrix analysis shows alternative strategies that can be implemented by Mr. Udin's rattan handicraft business, namely: 1) Guaranteeing the quality of product Mr. Udin's rattan handicraft business products and maintaining product sales price stability, 2) Expanding the marketing network, 3) Innovating rattan woven products more uniqly and displays products, 4) Providing training to employees, looking for special workers in the field of marketing.
Co-Authors Harmilia, Elva Dwi Helmizuryani Helmizuryani, Helmizuryani Iswarini, Harniatun khusnul khotimah Ma’ruf, Irkhamiawan Noval Ibrahim, Hafnal Puspitasari, Meika