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All Journal Jurnal Minfo Polgan (JMP) ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat
Irwan Christanto Edy
Institut Teknologi dan Bisnis Kristen Bukit Pengharapan
Humanities Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Pengaruh Live streaming, Gratis Ongkir, dan Bonus pack Terhadap Keputusan Pembelian Produk Fashion di TikTok Shop pada Generasi Z Samuel T.A; Irwan Christanto Edy
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.16095

Abstract

The purpose of this study was to examine the influence of live streaming, free shipping, and bonus packs on fashion product purchasing decisions on TikTok Shop among Generation Z students of the Bukit Pengharapan Christian Institute of Technology and Business. This study used a quantitative approach with a causal associative design. Data were collected from 100 students selected through purposive sampling and who had experience purchasing fashion products through TikTok Shop. Multiple linear regression with SPSS version 29 was used to test partial and simultaneous effects at a 5% significance level. The findings showed that live streaming had a positive and significant effect on purchasing decisions. Free shipping also had a positive and significant effect on purchasing decisions and was proven to be the most dominant variable with a Standardized Beta value of 0.446. Similarly, bonus packs had a positive and significant effect on purchasing decisions. Simultaneously, the three variables had a positive and significant effect on purchasing decisions with a contribution of 83.4% (R² = 0.834). These findings imply that sellers on TikTok Shop need to optimize the quality of live streaming, maintain the free shipping program, and offer attractive bonus packs. Future studies are recommended to add other variables such as flash sales and online customer reviews with a wider population.
Pengaruh Harga dan Kualitas Produk Fashion terhadap Minat Beli Generasi Z di Tokopedia (Studi pada Mahasiswa di Tawangmangu) Asri Rambu Lemba; Irwan Christanto Edy
Jurnal Minfo Polgan Vol. 15 No. 2 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i2.16230

Abstract

This study aims to analyze the effect of price and product quality of fashion products on the purchase intention of Generation Z on the Tokopedia e-commerce platform, with a focus on students in Tawangmangu. This research employs a quantitative approach using purposive sampling, with a total sample of 100 respondents. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the assistance of SPSS. The results indicate that price and product quality influence purchase intention, both partially and simultaneously. Price becomes a primary consideration for students due to budget constraints, while product quality influences consumer trust in online purchasing. These findings suggest that the alignment between price and product quality can enhance the purchase intention of Generation Z toward fashion products in e-commerce.
Pendampingan Industri Pariwisata Kreatif Berbasis Potensi Lokal yang Berdampak pada Ekonomi di Desa Pancot Tawangmangu Irwan Christanto Edy; Suryo Adinugroho
ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2023): ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat
Publisher : UPT Publikasi dan Penerbitan Universitas San Pedro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59632/abdiunisap.v1i2.198

Abstract

Pengabdian kepada masyarakat di desa Pancot Tawangmangu ini bertujuan untuk memberikan pendampingan dalam pemasaran produk wisata di desa Pancot Tawangmangu yang berupa tradisi Mondosiyo sebagai warisan budaya yang berdampak pada ekonomi masyarakat. Desa Pancot termasuk wilayah Kelurahan Kalisoro yang terletak sekitar 2 km sebelah Timur dari kantor Kecamatan Tawangmangu, Karanganyar Jawa Tengah, memiliki wisata alam yang menarik serta warisan budaya. Sebagian besar masyarakat Dusun Pancot bermata pencaharian sebagai petani, pedagang, ataupun penyedia jasa untuk kepentingan pariwisata. Terkait dengan produk desa Pancot yang sebagian besar adalah hasil pertanian, maka perlu upaya untuk membantu pemasaran produk desa Pancot khusus produk wisata. Tradisi mondosiyo akan memberikan ruang bagi penjualan produk pertanian masyarakat. Pengabdian kepada masyarakat ini memberikan pengetahuan dan keterampilan dalam strategi pengembangan industri kreatif, khususnya kepada pelaku bisnis UMKM kuliner termasuk kelompok muda, yaitu karang taruna di desa Pancot. Metode pelaksanaan dalam bentuk penyuluhan, pelatihan dan forum diskusi kelompok (FGD). Kesimpulan hasil pengabdian kepada masyarakat ini adalah meningkatnya pengetahuan, keterampilan dan motivasi kelompok usaha termasuk pemuda karang taruna dalam mengelola dan memasarkan produk pertanian, kuliner, seni dan budaya mondosiyo kepada kepada masyarakat umum. Tim pengabdi telah menjadi mitra untuk memasarkan potensi di desa Pancot Tawangmangu.
Co-Authors Asri Rambu Lemba Samuel T.A Suryo Adinugroho