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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Pengabdian kepada Masyarakat Nusantara
Muhammad Hafiz Riandi
Universitas Brawijaya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Bantuan Mobile Marketing untuk UMKM Putu Adi Arimbawa; Muhammad Hafiz Riandi; Muhammad Dimar Alam
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 5 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Cv. Utility Project Solution

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Abstract

Pemanfaatan teknologi seluler dalam kegiatan pemasaran dikenal dengan istilah mobile marketing. Mobile marketing menawarkan berbagai manfaat bagi perusahaan yang mampu merancang dan mengembangkan website atau aplikasi yang merupakan bentuk implementasi strategi pemasaran melalui mobile marketing. Tantangan terbesar bagi pelaku usaha khususnya skala mikro, kecil, atau menengah dalam mengadopsi teknologi seluler dalam kegiatan pemasaran adalah kurangnya sumber daya dengan kompetensi yang dapat mengubah strategi pemasaran menjadi website atau aplikasi yang kompatibel dengan perangkat yang dimiliki pelanggan. Selain itu, pemanfaatan teknologi seluler dalam kegiatan pemasaran juga perlu diukur dan dievaluasi melalui perangkat digital yang masih belum umum digunakan dalam kegiatan pemasaran tradisional. Berdasarkan analisis terhadap kondisi mitra, penulis berencana melakukan kegiatan pendampingan untuk mengenalkan strategi dasar dalam mobile marketing kepada pelaku usaha skala mikro, kecil, dan menengah. Selain itu, penulis juga akan memberikan pelatihan penggunaan beberapa alat untuk membantu bisnis mengukur dan mengevaluasi efektivitas penggunaan teknologi seluler dalam kegiatan pemasaran.
The Mediating Role of User Satisfaction in the Relationship Between Information Systems Service Quality and Individual Performance in Malang University-Level e-Learning Nur Prima Waluyowati; Muhammad Hafiz Riandi
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.11241

Abstract

This research investigates the multifaceted landscape of online education for students of higher education within Malang City, Indonesia. In today's digital learning era, the quality of Information System Service in online educational platforms stands as a critical factor. This study extends its scope beyond a straightforward examination of the direct relationship between Information Systems Service Quality and User Satisfaction  by introducing Individual Performance  as the final dependent variable, rendering User Satisfaction to be a mediating variable. Through meticulous quantitative analysis employing SmartPLS 3.0, this study unravels the fact that User Satisfaction emerges as a complement partial mediating agent, positively influencing the association between Information Systems Service Quality and Individual Performance for higher education students in Malang. This underscores the role of contented students in amplifying the positive effects of Information Systems Service Quality on their academic achievements. Beyond contributing to the comprehension of online education, this research holds substantial implications for educational institutions and policymakers. It underscores the necessity of adopting a comprehensive approach that intertwines Information Systems Service Quality and Student Satisfaction to foster successful and satisfied online learners, not only in Malang City but also in broader contexts.
Co-Authors Muhammad Dimar Alam Nur Prima Waluyowati Putu Adi Arimbawa