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All Journal Petra International journal of Business Studies (IJBS) Journal of Islamic Economics and Business
Ida Nuraida
Universitas Katolik Parahyangan
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Agropolitan Tourism Village Strategies Based on SWOT Analysis Ida Nuraida; Bambang Sugiharto; Yuwana Marjuka
Petra International Journal of Business Studies Vol. 6 No. 2 (2023): DECEMBER 2023
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.6.2.226-236

Abstract

Despite its rich potentials, agritourism in West Bandung regency has been stuck in the status quo and needs new ideas. The farmers are struggling on their own with minimal support from the government, the uniqueness of their local culture has never been exposed, and the infrastructure is poor. The concept of ‘agropolitan’ is one of the best possibilities to implement. The aim of this research is to create an agropolitan strategy that that is workable based on the analysis of strengths, weaknesses, opportunities, and threats (SWOT analysis). The research objects were 15 micro-scale community-based agritourism farmers and 5 agritourism MSMEs. This research used qualitative methodology with in-depth interviews and field observations. The research came up with a strategy that requires the materialization of the following items: Agropolitan promotion centers will prepare a central tourism information system, one stop shopping packages, parking lots, and tour transportation. Agropolitan stakeholders will need to improve service quality, increase collaboration and provide employment. Whereas the local governments will have to provide support for facilities, infrastructure, regulations, signage and gates. All this will be able to increase promotion and empower MSMEs. If implemented, this will be able to revitalize agritourism much better.
An Integrated Sharia-Based Performance Management Framework for Indonesian SMEs Ida Nuraida
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.54715

Abstract

This study develops a structured Sharia-based approach to employee performance management in Indonesian small and medium-sized enterprises (SMEs). SME performance systems often emphasize efficiency, while Islamic ethical and spiritual principles remain under operationalized within formal HR mechanisms. The study integrates Maqāṣid al-Sharī‘ah and Islamic Work Ethics into a three-dimensional performance framework encompassing spiritual motivation, ethical conduct, and organizational contribution, addressing the limited operationalization of Islamic ethics in SME performance research. A qualitative exploratory conceptual design is employed through document analysis of classical Islamic texts and contemporary management literature. Four foundational principles: intention (niyyah), trustworthiness (amanah), excellence (ihsan), and justice (‘adl), are translated into a three-dimensional Sharia-based performance framework encompassing spiritual motivation, ethical conduct, and organizational contribution. The framework advances Islamic management and IHRM scholarship by repositioning Sharia principles as an operational evaluative infrastructure that bridges spiritual accountability and formal HR systems, while offering practical guidance for ethically resilient SMEs in Indonesia.
Co-Authors Bambang Sugiharto M. Yuwana Marjuka