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All Journal Petra International journal of Business Studies (IJBS) Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
M. Yuwana Marjuka
Fakultas Ekonomi Universitas Katolik Parahyangan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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VALUASI EKONOMI DENGAN TRAVEL COST METHOD PADA OBYEK EKOWISATA PULAU-PULAU KECIL (Kasus Kawatan Kepulauan Seribu) M. Yuwana Marjuka
Bina Ekonomi Vol. 11 No. 2 (2007)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1513.07 KB) | DOI: 10.26593/be.v11i2.684.%p

Abstract

The phenomenal growth of global tourism has immediate and far reaching consequences for the natural and cultural heritage, as it directly links tourism activities with low impact use of the natural resources, environmental conservation and sustainable economic activities. One among many terms given to this form of tourism is ecotourism sectors. The rapidly growing ecotourism movement for coastal zone of tourism attraction, in this case Just like the ecotourism in the Kepulauan Seribu, Jakarta Utara area natural green sea turtle conservation, coral reef and sandy coastal scenery, fishing community, and others various natural . Potentials can be beneficial to attract domestic tourists as well as international tourists. The travel cost method can use to estimate economic use values associated with ecosystems or sites that are used for recreation such Kepulauan Seribu Area. The method can be used to estimate the economic benefits or costs resulting from: 1) changes in access costs for a recreational site, 2) elimination of an existing recreational site, 3) addition of a new recreational site, and 4) changes in environmental quality at a recreational site. The basic premise of the travel cost method is that the time and travel cost expenses that people incur to visit a site represent the "price" of access to the site. Thus, peoples' willingness to pay to visit the site can be estimated based on the number of trips that they make at different travel costs. This is analogous to estimating peoples' willingness to pay for a marketed good based on the quantity demanded at different prices. This section continues with example applications of the travel cost method to analyze the ecotourism in the Kepulauan Seribu area, followed by a more complete technical description of the method and its advantages and limitations.
Agropolitan Tourism Village Strategies Based on SWOT Analysis Ida Nuraida; Bambang Sugiharto; Yuwana Marjuka
Petra International Journal of Business Studies Vol. 6 No. 2 (2023): DECEMBER 2023
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.6.2.226-236

Abstract

Despite its rich potentials, agritourism in West Bandung regency has been stuck in the status quo and needs new ideas. The farmers are struggling on their own with minimal support from the government, the uniqueness of their local culture has never been exposed, and the infrastructure is poor. The concept of ‘agropolitan’ is one of the best possibilities to implement. The aim of this research is to create an agropolitan strategy that that is workable based on the analysis of strengths, weaknesses, opportunities, and threats (SWOT analysis). The research objects were 15 micro-scale community-based agritourism farmers and 5 agritourism MSMEs. This research used qualitative methodology with in-depth interviews and field observations. The research came up with a strategy that requires the materialization of the following items: Agropolitan promotion centers will prepare a central tourism information system, one stop shopping packages, parking lots, and tour transportation. Agropolitan stakeholders will need to improve service quality, increase collaboration and provide employment. Whereas the local governments will have to provide support for facilities, infrastructure, regulations, signage and gates. All this will be able to increase promotion and empower MSMEs. If implemented, this will be able to revitalize agritourism much better.
Co-Authors Bambang Sugiharto Ida Nuraida