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All Journal Journal on Education International Journal of Advanced Technology and Social Sciences (IJATSS)
Garbada Boris Setyawan
Universitas Karya Husada Semarang
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analysis of Consumer Food Purchasing Behavior Using Shopeefood Application in Gunungpati Subdistrict, Semarang City Alfin Muslikhun; Setya Pramono; Garbada Boris Setyawan
International Journal of Advanced Technology and Social Sciences Vol. 1 No. 4 (2023): December 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijatss.v1i4.1032

Abstract

This research aims to study how the influence of discounts, ease of use, and ease of payment in influencing the decision to use the ShopeeFood application in Gunungpati District and its surroundings. The population of this study is all residents who live in Gunungpati Subdistrict and its surroundings. While the research sample is residents of Gunungpati and its surroundings who actively use the ShopeeFood application. The sampling technique used purposive sampling method and obtained 50 respondents. The results of hypothesis testing indicate that all discount variables, ease of use and ease of payment have a significant positive effect on the decision to use the ShopeeFood application. The coefficient of determination test shows that the variables of discounts, ease of use and ease of payment can influence the decision to use the ShopeeFood application by 78.7%. While the remaining 21.3% is influenced by other variables
Pengaruh Kualitas Pelayanan, Harga dan Pomosi Terhadap Keputusan Pembelian Susu Milk UHT PT. Sayap Utama Mas Rizal Bakti; Wahjuny Djamaa; Garbada Boris Setyawan; Agustini Agustini; Rio Eldianson; Willy Saputra
Journal on Education Vol 6 No 4 (2024): Journal on Education: Volume 6 Nomor 4 Mei-Agustus 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i4.6467

Abstract

Competition between milk distributor companies has become very tight, so each milk distributor company needs to have a special strategy to deal with competition. Business as it is today requires a marketing concept that is right on target to achieve success for the company. Marketers are expected to meet customer needs, are required to provide quality services that have advantages for their customers, set prices, and promote products and services effectively. Companies must work hard to create new strategic policies in selling their products and services in the face of fierce competition with competitors who can provide greater value to customers. This study was conducted to determine the Influence of Service Quality, Price and Promotion on the Purchase Decision of Milka UHT 200 mL Milk at PT. Main Gold Wing (Case Study on Wholesaler in DC. Mampang). The type of research conducted using a quantitative approach with the research method used is survey research using questionnaires as a basic data collection tool. The data analysis model used is multiple linear regression analysis. To determine the sample to be used, researchers use incidental sampling techniques. Hypothesis test results .1). Partially, the quality of service has a significant effect on the purchase decision of Milku UHT Milk. 2). Partially, the price has a significant effect on the purchase decision of Milku UHT Milk 200 mL 3). Partially, the promotion does not have a significant effect on the purchase decision of Milku UHT 200 mL Milk
Co-Authors AGUSTINI AGUSTINI Bakti, Rizal Muslikhun, Alfin Setya Pramono Wahjuny Djamaa Willy Saputra  Rio Eldianson