Waluyati, Lestari Rahayu
Department of Agricultural Socio Economics, Faculty of Agriculture, Universitas Gadjah Mada

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Strategi Pengembangan Sub Terminal Agribisnis (STA) Salak Pondoh di Kabupaten Sleman Nugroho, Agus Dwi; Waluyati, Lestari Rahayu; Rohmah, Fatkhiyah; Al Rosyid, Ali Hasyim
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 3, No 2: July-December 2017
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.997 KB) | DOI: 10.18196/agr.3249

Abstract

The purpose of this study is to know the existing conditions and to identify need of assesements for Sub Terminal Agribisnis (STA) Tempel in Sleman Regency. Data were collected through direct observation, focus group discussion (FGD) and study documents from related institutions. The existing conditions of STA Tempel was analyzed qualitatively and quantitatively, while need of assessment for STA Tempel was analyzed by SWOT. The results showed that STA Tempel has not been able to perform the function properly. To improve the performance, STA Tempel must increase function of marketing of agricultural commodities; integrate with other trading activities; develop promotion; optimize of human resource functions; build modern facilities and infrastructures; and optimize the role of STA as a training and education center.