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Strategi Pengembangan Sub Terminal Agribisnis (STA) Salak Pondoh di Kabupaten Sleman Nugroho, Agus Dwi; Waluyati, Lestari Rahayu; Rohmah, Fatkhiyah; Al Rosyid, Ali Hasyim
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 3, No 2: July-December 2017
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Yogyakarta

The purpose of this study is to know the existing conditions and to identify need of assesements for Sub Terminal Agribisnis (STA) Tempel in Sleman Regency. Data were collected through direct observation, focus group discussion (FGD) and study documents from related institutions. The existing conditions of STA Tempel was analyzed qualitatively and quantitatively, while need of assessment for STA Tempel was analyzed by SWOT. The results showed that STA Tempel has not been able to perform the function properly. To improve the performance, STA Tempel must increase function of marketing of agricultural commodities; integrate with other trading activities; develop promotion; optimize of human resource functions; build modern facilities and infrastructures; and optimize the role of STA as a training and education center.

Potensi Wanita Dalam Mendukung Pemasaran Biji Kakao Untuk Mewujudkan Ketahanan Pangan Rumah Tangga (Studi Di Dusun Nglengkong, Desa Giripurwo, Kecamatan Girimulyo, Kabupaten Kulon Progo, Jawa Tengah) Ratih Ineke Wati; Alia Bihrajihant Raya; Ani Widiastuti; Fatkhiyah Rohmah; Desi Utami
Jurnal Ketahanan Nasional Vol 25, No 2 (2019)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jkn.43700

ABSTRACTCacao was the mainfarmcommodity cultivated by farmers in Nglengkong Hamlet since 1980s. So far, farming activities of cacao, including cultivation till marketing, were conducted dominanly by male farmer. The research aimed to dug the potency of women in supporting the cacao beans marketing in order to realized the food resilience of farm household in Ngelngkong Hamlet, Giripurwo Village, Girimulyo District, Kulon Progo Regency.This research used descriptive qualitative approach with Participation Action Research (PAR) method. The data were obtained by Focus Group Discussion (FGD) with the farmer wifes and women representative from each neighbourhood association (Rukun Tetangga – RT) as the informant. The collected information was then analized using SWOT.The result showed that the farmer wife could be involved in marketing process of cacao beanss by using social capital that had been developed among the women in order to got information, expanded the network, and gained the potential buyers. Farmer wive were willing to involeved when their contribution could be the assurance of achiving household food resilience. All this time, the low cacao selling price became the main problem because each farmer sold the beans in the small amount with ununiformed quality. The deal of farmer wives was necessary to built the marketing pattern of cacao beans because they had potency to influenced farmers in selecting the market. The establishment of women farmer group by using social capital could be one of the solution. Beside engaged in the marketing, women could help the post-harvest activities, such as fermentation and dring cacao beans. Post-harvest activities were not as heavy as cultivation one but needed persistence thus opened the big opportunity for women participation. If the farmer could manage the farm, did fermentation, and dried the beans well according to SNI 01-2323-2008, the chance to met the global marketing challenge would increase. Finally, the women involvement in cacao farming would realize the food resilience of farm household through the the increasing household income.\ABSTRAKKakao merupakan komoditas unggulan perkebunan yang diusahakan masyarakat tani Dusun Nglengkong sejak tahun 1980an. Selama ini,aktivitas usaha tani kakao dari penanaman hingga pemasaran dilakukan secara dominan oleh petani pria. Penelitian bertujuan untuk menggali potensi wanita dalam mendukung pemasaran biji kakao guna mewujudkan ketahanan pangan rumah tangga tani di Dusun Nglengkong, Desa Giripurwo, Kecamatan Girimulyo, Kabupaten Kulon Progo.Penelitian ini menggunakan pendekatan kualitatif diskriptif dengan metode Participation Action Research (PAR). Data diperoleh melalui Focus Group Discussion (FGD) dengan informan istri petani kakao dan perwakilan wanita tiap Rukun Tetangga (RT). Informasi yang dikumpulkan kemudian dianalisis menggunakan SWOT.Hasil penelitian menunjukkan bahwa istri petani kakao dapat dilibatkan dalam proses pemasaran biji kakao dengan memanfaatkan modal sosial yang telah terbangun di kalangan wanita untuk memperoleh informasi, memperluas jaringan pasar, dan mendapatkan pembeli potensial. Istri petani akan bersedia terlibat ketika kontribusi yang dia berikan dapat memberikan kepastian pada pencapaian ketahanan pangan keluarga. Selama ini rendahnya harga jual kakao menjadi permasalahan utama karena masing-masing petani menjual dalam jumlah sedikit dengan kualitas yang tidak seragam. Perlu adanya kesepakatan antara istri petani pada pola pemasaran biji kakao karena mereka memiliki potensi mempengaruhi petani dalam memilih pasar. Pembentukan kelompok wanita dengan memanfaatan modal sosial dapat menjadi salah satu solusi. Selain bergerak dalam pemasaran, wanita dapat membantu kegiatan pasca panen seperti fermentasi dan penjemuran biji kakao. Kegiatan pasca panen tidak seberat kegiatan budidaya tetapi memerlukan ketekunan sehingga membuka kesempatan besar bagi wanita untuk ikut berpartisipasi. Apabila keluarga petani telah mampu mengelola kebunnya serta melakukan fermentasi dan penjemuran sesuai SNI 01-2323-2008 dengan baik, maka peluang untuk memenuhi tantangan pasar global akan meningkat. Pada akhirnya, keterlibatan wanita dalam usaha tani kakao akan mewujudkan ketahanan pangan rumah tangga melalui usaha peningkatan pendapatan keluarga.

Strategi Pengembangan Sub Terminal Agribisnis (STA) Salak Pondoh di Kabupaten Sleman Agus Dwi Nugroho; Lestari Rahayu Waluyati; Fatkhiyah Rohmah; Ali Hasyim Al Rosyid
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 3, No 2: July-December 2017
Publisher : Universitas Muhammadiyah Yogyakarta

The purpose of this study is to know the existing conditions and to identify need of assesements for Sub Terminal Agribisnis (STA) Tempel in Sleman Regency. Data were collected through direct observation, focus group discussion (FGD) and study documents from related institutions. The existing conditions of STA Tempel was analyzed qualitatively and quantitatively, while need of assessment for STA Tempel was analyzed by SWOT. The results showed that STA Tempel has not been able to perform the function properly. To improve the performance, STA Tempel must increase function of marketing of agricultural commodities; integrate with other trading activities; develop promotion; optimize of human resource functions; build modern facilities and infrastructures; and optimize the role of STA as a training and education center.

Food Consumption Management in Urban Households in Indonesia Jangkung Handoyo Mulyo; Sugiyarto Sugiyarto; Hani Perwitasari; Arif Wahyu Widada; Fatkhiyah Rohmah; M. Khalifatul Ardhi
Agriekonomika Vol 11, No 1: April 2022
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v11i1.12502

The most significant contributor to the increase in food waste in Indonesia is household sectors, mainly urban areas. One approach to reducing food waste is Food Consumption Management (FCM). However, the application of FCM at the household level is strongly influenced by various aspects. This study aims to determine the relationship between socio-economic aspects and food consumption management at the urban household level conducted in four major cities in Indonesia during the Covid-19 pandemic. Primary data was collected using a digital questionnaire distributed to households in Medan, Yogyakarta, Surabaya, and Denpasar. A total of 149 household respondents were obtained and analyzed descriptively. Meanwhile, the relationship between socio-economic aspects and the management of food consumption was analyzed using the Pearson correlation method. The results of this study reveal that household income and the number of family members are significant factors closely related to household food consumption management (FCM), especially in terms of providing, storing, and disposing of food waste.

Evaluation of PIAT UGM Herbal Drink: SWOT Analysis Hani Perwitasari; Fatkhiyah Rohmah; Triya Andriyani; Anggun Pramudita
Agriekonomika Vol 12, No 1: April 2023
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v12i1.17161

Herbal drinks provide very promising business potential as people become more aware of the benefits of living a back-to-nature lifestyle. This trend is also an opportunity for processed herbal drink products made by PIAT UGM, such as Rosegar, Gilegrass, and Segar Ayu. The purpose of this study is to evaluate the development of these three products using descriptive analysis based on primary data. The data was gathered from five PIAT UGM employees and ten customers and analyzed with a SWOT analysis. The results of this study revealed that the priority development strategy that can be applied is the Strengths-Threats strategy, through strengthening the branding of high-quality products, tested flavors, and BPOM-registered. In addition, PIAT needs to optimize product promotions through social media and scheduled basis to penetrate various groups, make products as official merchandise for UGM, and collaborate with gift shops and travel agents in the Special Region of Yogyakarta.

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