Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Madani: Multidisciplinary Scientific Journal
Kevin Antonio Susanto
Universitas Katolik Musi Charitas Palembang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Harga dan Produk terhadap Kepuasan Pelanggan Wendy's Palembang Putri Angelica Evelyn; Kevin Antonio Susanto
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 11 (2023): Desember
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10369168

Abstract

This research aims to examine the effect of price and product on customer satisfaction at Wendy's Palembang. The technique used for data collection was by distributing questionnaires on a Likert scale, with a total of 116 respondents. The type of research used in this research is a quantitative approach. The sampling technique uses non-probability sampling using the Accidental Sampling technique. This research data processing uses SPSS 26 software. The results of this research show that partially, the price variables (X1 and Product (X2) have a positive and insignificant effect on customer satisfaction. This research shows that all the independent variables used are price (X1) and product (X4) influences customer satisfaction.Keywords: Price, Product, Customer Satisfaction
Co-Authors Putri Angelica Evelyn