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All Journal Madani: Multidisciplinary Scientific Journal
I Putu Dananjaya Krisna
Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bhayangkara Jakarta Raya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Analisis Strategi Pemasaran di Era Digital Untuk Membangun Loyalitas Pelanggan Achmad Fauzi; Nurul Syah Nasyid Firdauzy; Ernita Shafa Nur Fadhilah; Muhammad Syah Naufaly Aziz; Nurul Fauzia; Puspita Ayu Maharani; I Putu Dananjaya Krisna; Ridho Riyanto
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 11 (2023): Desember
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10218439

Abstract

In a highly competitive environment, a proper marketing strategy is needed to increase the number of customers. The marketing process must be properly managed so that it can respond promptly and meet the needs and demands of customers. Digital technology has changed the way people act, speak, and make decisions. Your digital marketing strategy should align with your business strategy. First, attract customers with deals and discounts. This research uses a qualitative approach that focuses on observations in detail.
Co-Authors Achmad Fauzi Ernita Shafa Nur Fadhilah Muhammad Syah Naufaly Aziz Nurul Fauzia Nurul Syah Nasyid Firdauzy Puspita Ayu Maharani Ridho Riyanto