Analisis Strategi Pemasaran di Era Digital Untuk Membangun Loyalitas Pelanggan

Achmad Fauzi (Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bhayangkara Jakarta Raya)
Nurul Syah Nasyid Firdauzy (Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bhayangkara Jakarta Raya)
Ernita Shafa Nur Fadhilah (Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bhayangkara Jakarta Raya)
Muhammad Syah Naufaly Aziz (Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bhayangkara Jakarta Raya)
Nurul Fauzia (Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bhayangkara Jakarta Raya)
Puspita Ayu Maharani (Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bhayangkara Jakarta Raya)
I Putu Dananjaya Krisna (Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bhayangkara Jakarta Raya)
Ridho Riyanto (Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bhayangkara Jakarta Raya)

Madani: Multidisciplinary Scientific Journal
Vol 1, No 11 (2023): Desember

In a highly competitive environment, a proper marketing strategy is needed to increase the number of customers. The marketing process must be properly managed so that it can respond promptly and meet the needs and demands of customers. Digital technology has changed the way people act, speak, and make decisions. Your digital marketing strategy should align with your business strategy. First, attract customers with deals and discounts. This research uses a qualitative approach that focuses on observations in detail.