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Place Attachment Dan Loyalitas Wisatawan: Suatu Tinjauan Literatur Maya Dewi Savitri
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 5 (2023): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

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Abstract

The aim of this literature review is to enrich current knowledge about place attachment and tourist loyalty by theoretically reviewing previous research on these variables. Tourist loyalty is a tourist's willingness to revisit a destination and their willingness to recommend that destination to others. Place attachment is a person's bond with a place. Place attachment includes twoo dimensions, place identification, and place dependence. The results of this literature review found that place attachment have a direct and indirect influence (mediator) on tourist loyalty. The implication of this study suggest that tourism managers should understand place attachment as a complex psychological (cognitive, affective and behavioral) process in determining tourist loyalty.