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All Journal Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Science Information System and Technology
Orfyanny Syahreffy Themba
STIEM Bongaya Makassar
Computer Science & IT Economics, Econometrics & Finance

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The Influence of Service Personalization, Customer Satisfaction, and Customer Retention in the Telecommunications Industry on Data-Driven Marketing Muh Fihris Khalik; Wily Mohammad; Zilfana Zilfana; Orfyanny Syahreffy Themba
West Science Information System and Technology Vol. 1 No. 02 (2023): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v1i02.476

Abstract

This research investigates the intricate dynamics of service personalization, customer satisfaction, and customer retention in the context of the telecommunications industry and their influence on data-driven marketing effectiveness. A quantitative approach, employing Structural Equation Modeling with Partial Least Squares (SEM-PLS), was utilized to analyze survey data from a sample of 250 participants. The study confirms the reliability and validity of measurement instruments, establishes discriminant validity, and unveils significant positive relationships between customer retention, customer satisfaction, service personalization, and data-driven marketing effectiveness. The findings underscore the importance of personalized services and customer-centric strategies in enhancing marketing outcomes within the telecommunications sector. The high explanatory power of the model emphasizes the relevance of these factors in shaping the landscape of data-driven marketing in the digital age.
OPTIMIZATION OF CREDIT FACILITIES FOR EMPOWERING SMALL AND MICRO ENTERPRISES MODERATED BY FINANCIAL LITERACY Zulfikry Sukarno; Orfyanny Syahreffy Themba; Susiana Mokhtar
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 2 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i2.7132

Abstract

PURPOSE - The purpose of the study is to analyze and predict the causal relationship of the impact of providing credit facilities to MSEs in Makassar City, in order to maximize their business income. Descriptive quantitative research model with sample determination through non-purposive sampling.METHODOLOGY - . The research sample was 100 Makassar MSE actors who were used as respondents. Data collection from respondent questionnaires. Data analysis uses variant-based SEM to test models and theories. Testing of structural models and measurement models with the help of smartPLS 3.0.FINDING - The test results show that the provision of credit facilities optimally has a significant and positive impact on increasing the business income of MSE actors in Makassar City. Financial literacy owned by MSE actors is able to increase their business income and the role of moderation. Financial literacy does not have an influence on the relationship between credit optimization and MSE empowerment
Co-Authors Muh. Fihris Khalik Susiana Mokhtar Wily Mohammad Zilfana Zilfana Zulfikry Sukarno