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All Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Jurnal Abdi Citra
Alya Budiantini
Universitas Pamulang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Pemanfaatan Digital Marketing Sebagai Strategi Pemasaran Produk Untuk Meningkatkan Profit UMKM Alya Budiantini; Aat Sutihat; Alyssa Risthi
Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Vol 3, No 3 (2023): Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Publisher : Unpam Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/kmm.v3i3.33820

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan pengetahuan tentang pemanfaatan digital marketing dan penentuan strategi pemasaran produk. Metode yang dikembangkan dalam kegiatan ini melalui sosialisasi dan pendampingan cara pemanfaatan digital marketing sebagai strategi pemasaran bagi pelaku UMKM yang tergabung dalam UMKM Cuma Satu Curug Maju dan Bersatu di wilayah kota Depok. Permasalahan yang dihadapi oleh para pelaku UMKM ini yaitu terkait keterbatasan pengetahuan teknologi untuk pemanfaatkan digital marketing secara efektif. Pelaku UMKM berdalih tidak mempunyai ilmu berkaitan dengan pengetahuan dan penentuan strategi pemasaran produk yang efektif. Sehingga dengan adanya kegiatan tentang pemanfaatan digital marketing sebagai strategi pemasaran produk bagi pelaku UMKM ini, dapat memberikan wawasan, pengetahuan dan keterampilan bagi para pelaku usaha serta secara langsung dapat diterapkan pada pemanfaatan digital marketing terhadap usahanya.
PENGENALAN AKUNTANSI DAN PERPAJAKAN BAGI GENERASI MUDA EDUKASI DAN SOSIALISASI DALAM MENINGKATKAN KEPATUHAN PAJAK - SMK IPTEK Baharuddin Saga; Intan Rahma Sari; Alya Budiantini
Jurnal Abdi Citra Vol. 3 No. 1 (2026): Jurnal Abdi Citra Volume 3 Nomor 1 Februari Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jac.v3i1.375

Abstract

Awareness of the importance of taxation needs to be instilled from an early age, especially among the younger generation who are future taxpayers. This community service activity aims to provide a comprehensive understanding of accounting fundamentals and tax regulations to the students of SMK IPTEK. The primary focus of this program is to bridge the gap between theories learned in school and real-world industrial practices, as well as to foster moral awareness regarding the contribution of taxes to national development. The method used in this activity is interactive socialization through material presentations, group discussions, and simple tax calculation simulations. The topics cover the basic accounting cycle, an introduction to various types of taxes (such as Income Tax Article 21 and VAT), and digital tax reporting procedures via e-filing. An evaluation was conducted by comparing pre-test and post-test results to measure the improvement in participants' understanding of the presented material. The results of the activity indicate a significant increase in students' understanding of the relevance of accounting in accurate tax reporting. Most participants began to realize that tax compliance is not merely a legal obligation, but a civic responsibility. Through this education, it is expected that SMK IPTEK students will not only possess technical competence in accounting but also maintain high integrity in fulfilling future tax obligations. This socialization serves as a strategic initial step in forming a "Golden Generation" that is financially literate and tax-compliant for the sustainability of the Indonesian economy.
EDUKASI MANAJEMEN KEUANGAN RUMAH TANGGA UNTUK KELANJUTAN USAHA BAGI UMKM JAWARA DEPOK Alya Budiantini; Aat Sutihat; Fitriyah
Jurnal Abdi Citra Vol. 3 No. 2 (2026): Jurnal Abdi Citra Volume 3 Nomor 2 Agustus Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jac.v3i2.439

Abstract

Research and Community Service (PKM) is one of the manifestations of the Tri Dharma of Higher Education. The purpose of the PKM activity is to foster lecturers in improving their abilities, skills, and independence as well as the existence of Pamulang University as an agent of change in order to provide significant benefits to the community. This time the Unpam Accounting Study Program held PKM at UMKM Jawara Depok. The purpose of the activity is to provide financial management eeduaction in managing household finances for the sake of the continuaity of Msme businesses in the future so that it is hoped that economic prosperity will be achieved. The Importance of this activity is due to economic instability and increased knowledge of financial management that is managed and educated the community, to manage household finances well and optimally and skills in financial management can be applied in everyday life as provisiaons in the future. The implementation of PKM Consists of Psesntatins of materials, discussions and training at the enda of the session to determine the extent to whicg the material has been absorbed. A question and answae session was held with UMKM Jawara Depok.
Pengaruh Struktur Modal, Pertumbuhan Penjualan dan Ukuran Perusahaan terhadap Kinerja Keuangan Septria Vanora; Alya Budiantini
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1790

Abstract

Industrial sector companies face increasing competitive pressure, making financial performance an essential indicator of operational efficiency and long-term sustainability. However, inconsistencies in previous empirical findings regarding the influence of capital structure, sales growth, and firm size highlight the need for further examination. This study aims to provide empirical evidence on how these three factors affect the financial performance of industrial sector companies listed on the Indonesia Stock Exchange during 2020-2024. Using a quantitative associative approach, the research analyzes 120 observations from 24 companies selected through purposive sampling. Secondary data were obtained from audited annual reports and processed using descriptive statistics and panel data regression with Eviews-12. The findings show that, partially, sales growth has a significant positive effect on financial performance, while capital structure and firm size do not show a significant influence. Meanwhile, the simultaneous test indicates that capital structure, sales growth, and firm size collectively have a significant effect on financial performance. These results suggest that improvements in financial performance within the industrial sector are more strongly driven by the ability to increase sales rather than by capital structure decisions or firm size.
Pengaruh Perputaran Piutang, Struktur Modal dan Kepemilikan Manajerial terhadap Nilai Perusahaan Retno Wulandari; Alya Budiantini
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1796

Abstract

This study examines the effect of accounts receivable turnover, capital structure, and managerial ownership on firm value in food and beverage companies listed on the Indonesia Stock Exchange (IDX) during the 2019-2024 period. The research was conducted using a quantitative associative approach with purposive sampling, resulting in 23 companies as the final sample. Secondary data were obtained from published annual reports, and the analysis was performed using multiple linear regression. The findings show that accounts receivable turnover does not have a significant effect on firm value, indicating that the speed of receivable collection is not a determining factor for market valuation within the observed period. Capital structure has a positive and significant effect on firm value, suggesting that the composition of debt and equity plays an important role in shaping investors’ perceptions. Meanwhile, managerial ownership does not significantly influence firm value, which may be related to the relatively low proportion of shares owned by management in the sampled firms. Overall, the three variables have a significant effect on firm value when tested simultaneously. These results highlight the importance of financial structure in determining firm value while suggesting that internal ownership and receivable efficiency alone do not provide strong market signals.
Co-Authors Aat Sutihat alyssa risthi Baharuddin Saga Fitriyah Intan Rahma Sari Retno Wulandari Septria Vanora