Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal International Journal of Business, Law, and Education
Mukhid Mukhid
STAIMI Jakarta
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Brand Trust, Social Media, and Repurchase Intention: A Case Study of Le Minerale Consumers in Indonesia Wira Pramana Putra; Mukhid Mukhid; Murthada Murthada
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.359

Abstract

This research investigates the dynamic interplay between brand trust, social media engagement, and repurchase intention, focusing on Le Minerale consumers in Indonesia. Utilizing a case study approach, the study explores the intricate relationships among these factors in the context of the rapidly evolving consumer landscape. The beverage industry, particularly bottled water, serves as the backdrop, with Le Minerale as a prominent brand. Through a comprehensive analysis, the study aims to unravel the factors contributing to brand trust, the role of social media, and their combined impact on consumers' repurchase intentions in the diverse and dynamic Indonesian market.
Strategy of the Indonesian Waqf Education Foundation (YEWI) in Increasing the Cash Waqf Literacy Index in Indonesia Mukhid Mukhid
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.394

Abstract

This research is motivated by the author's interest in looking at non-governmental institutions that have made a major contribution in socializing waqf literacy, educating waqf other than the Indonesian Waqf Board (BWI). The institution in question is the Indonesian Waqf Education Foundation (YEWI), which was founded in 2014 in Yogjakarta. As an institution that also meets with the Indonesian Waqf Board, the Indonesian Waqf Education Foundation (YEWI) has programs that prevent the same thing, but focus more on increasing literacy and involvement in the waqf community. This research uses descriptive qualitative methods. Researchers interviewed 3 YEWI administrators and several alumni who participated in training held by YEWI. Data shows that 1) Indonesia has the largest Muslim population in the world, but the realization of waqf is still small. 2) Waqf has not functioned optimally as a solution to solving the problem of economic empowerment as expected by Islamic sharia, so that the effect of improving the economy has not been felt by the community. 3) The level of public literacy regarding waqf issues is still low, so that public enthusiasm or awareness of waqf is still low. The researcher concluded that the waqf education strategy carried out by YEWI in order to increase the waqf literacy index in Indonesia was by forming several work units, namely: a) Duta Waqf Institute, b) Waqf Consulting and Planning Bureau, c) Duta Wakaf Networks, and d) Social Indonesia Preneur Association (INSANI). Second, YEWI has prepared work programs, namely: a) Waqf Ambassador Professional Program, b) Waqf Literacy Program, c) Waqf Participation Program.
Co-Authors Murthada Murthada Wira Pramana Putra