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All Journal International Journal of Economics Development Research (IJEDR) West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies
Wira Pramana Putra
Universitas YPIB Majalengka
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Work Environment, Work Ability and Work Discipline in Improving Employee Performance Soni Suharmono; Normansyah Normansyah; Wira Pramana Putra; Ridwan Ridwan
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 3 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i1.4361

Abstract

Organizations can be developed because of the role of human resources. They are executors of all organizational activities. Qualified human resources must be recruited so that the organization can achieve its target. The basic problem in the sub district office is how to spur employee performance to always improve. Excellent employees will contribute significantly to achieving the institution's goals. This study aims to analyze and examine the factors influencing employee performance at the Pringgasela District Office, East Lombok. These factors include work environment, work ability and work discipline. The research used the quantitative with regression analysis method. The data was collected using questionnaires distributed to all employess Pringgasela District Office. The sampling method used is census sampling technique with a total population of 32 employees. The data were analyzed with IBM SPSS version 21 and analysis was carried out by several tests such as validity test, reliability test, classic assumption test, linear regression analysis and coefficient of determination test. The results of this study indicate that partially, work environment, work ability and work discipline have a positive and significant effect on employee performance. Simultaneously, work environment, work ability and work discipline have a positive and significant effect on employee performance at the Pringgasela District Office, East Lombok. The findings can be a reference for government in the district area in order to improve employee performance that has a good impact on the quality of public services to the citizens.  
Pengaruh Strategi Pemasaran Digital, Citra Merek, dan Loyalitas Pelanggan terhadap Kinerja Penjualan Produk Fashion di E-commerce Shopee Alfred Liubana; Wylda. O. Kowey; Poserattu V. Alfonso; Wira Pramana Putra
Jurnal Bisnis dan Manajemen West Science Vol 2 No 04 (2023): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v2i04.779

Abstract

Penelitian ini menyelidiki dampak dari strategi pemasaran digital, citra merek, dan loyalitas pelanggan terhadap kinerja penjualan produk fesyen di Shopee, sebuah platform e-commerce terkemuka di Indonesia. Menggunakan pendekatan kuantitatif dengan sampel 231 pelanggan Shopee, penelitian ini menggunakan Structural Equation Modeling (SEM) dengan Partial Least Squares (PLS) untuk menganalisis keterkaitan di antara variabel-variabel tersebut. Temuan tersebut mengungkapkan hubungan yang signifikan dan positif antara strategi pemasaran digital, citra merek, loyalitas pelanggan, dan kinerja penjualan. Studi ini memberikan wawasan yang berharga bagi platform e-commerce yang ingin mengoptimalkan strategi pemasaran mereka dan meningkatkan kinerja penjualan secara keseluruhan dalam lanskap ritel fesyen online yang dinamis.
The Effect of Service Quality, Price, and Destination Image on Customer Loyalty in the Tourism Industry in West Java Hendri Khuan; Wira Pramana Putra; Humaidah Muafiqie; Iwan Harsono; Elfreda Aplonia Lau
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.612

Abstract

This research investigates the interrelated factors influencing customer loyalty in the tourism industry of West Java. Through a comprehensive study involving 200 respondents, we examine the impact of service quality, pricing strategies, and destination image on customer loyalty. Utilizing a quantitative analysis approach, the study employs structural equation modeling (SEM) with Partial Least Squares (PLS) to unravel the intricate relationships among these crucial constructs. The research contributes to the existing body of knowledge by offering insights into the specific dynamics shaping tourist allegiance in this unique region. Findings from the study provide practical implications for businesses, policymakers, and destination marketers, enabling them to tailor strategies that enhance customer loyalty and contribute to the sustainable growth of West Java's tourism sector.
Analysis of the Impact of Digital Technology on MSME Business Growth in Bandung City: Case Study on the Use of E-commerce, Digital Marketing, and Online Management System Wira Pramana Putra; Feb Amni Hayati; Jeni Andriani; Irsan Herlandi Putra
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.444

Abstract

This study looks into how digital technology has affected the expansion of MSMEs (micro, small, and medium-sized enterprises) in Bandung City. It focuses on online management systems, digital marketing tactics, and e-commerce. A thorough study of 150 MSMEs across a range of industries yielded rich information about their demographic makeup and level of digital technology usage. Regression analysis and structural equation modeling (SEM) were used to evaluate the associations between factors related to digital technology and metrics related to business growth. Because of the measurement model's strong validity and reliability, further studies could be conducted with confidence. Actionable insights for businesses and policymakers were provided by the results, which showed strong positive connections between E-commerce adoption, Digital Marketing, and business success. The significance of E-commerce, Digital Marketing, and Product Innovation in propelling MSME growth was shown by the regression analysis. The results give useful implications for MSMEs in Bandung City and add to the current conversation on digital transformation.
Co-Authors Alfred Liubana Feb Amni Hayati Hendri Khuan Humaidah Muafiqie Iwan Harsono Jeni Andriani Normansyah Poserattu V. Alfonso Ridwan Ridwan Soni Suharmono Wylda. O. Kowey