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All Journal Agrointek Jurnal Abdi Insani
Mustaufik Mustaufik
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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Strategi pengembangan coto manggala sebagai pangan khas Kalimantan Tengah Ervina Mela; Aulia Putri Wardhani; Mustaufik Mustaufik; Laeli Budiarti
AGROINTEK Vol 17, No 4 (2023)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v17i4.16973

Abstract

Coto Manggala is a cassava (manggala) soup originating from Pangkalan Bun, West Kotawaringin. This food has represented the region in certain events, such as the Anugerah Pesona Indonesia 2020, and received a MURI record in 2009. However, many modern foods that have entered Indonesia have shifted from traditional foods. This research aims to determine the level of satisfaction and consumer interest, select the attributes that need improvement, and formulate strategies for improving Coto Manggala products. In this study, there are three research stages: analyzing the satisfaction level and consumer interest, analyzing the attributes that need to be improved using IPA, and determining the strategy for improving Coto Manggala. It was found that the attributes that need to be improved are the ease of finding products and promotions in social media. For the ease of finding products, the improvement strategy has been set are collaborating with cassava suppliers and carrying out the right cassava storage system, registering the business on Google Maps so it is easier to be found, maximizing delivery services, selling products at a touristic location and starting the night culinary tourism, proper storage of finished foodstuffs, collaborating with Government agencies if there are cultural events that require Coto Manggala dishes, open booths when there are cultural events, join the exhibitions, etc. The improvement strategy for promotional attributes through social media is to maximize existing features on social media for product promotion, training and mentoring of MSME owners, and product branding
Analisis persepsi dan perubahan keputusan pembelian konsumen terhadap gula campuran Mustaufik Mustaufik; Suliyanto Suliyanto; Refius Pradipta Setyanto; Hidrotunnisa Hidrotunnisa
AGROINTEK Vol 20, No 1 (2026)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v20i1.28857

Abstract

Blended sugar/refined brown sugar/cooking sugar is a mixture of coconut and refined crystal sugar (GKR). The lower selling price of mixed sugar than coconut sugar can reduce consumer buying interest in coconut sugar, thereby reducing the welfare of coconut sugar artisans. Therefore, this study needs to examine consumer perceptions and changes in the purchasing intention of mixed sugar in the domestic market. Data collection through questionnaires and interviews with 150 coconut sugar consumer respondents in Banjarnegara, Purbalingga, Banyumas, Cilacap, and Kebumen. The respondent selection technique used purposive random sampling  and is proportional based on the population in each district. The study of changes in purchasing decisions (switching intention) for mixed sugar was analyzed using non-parametric statistics using the McNemar Test, a paired-sample 2-sample difference proportion test method.The results of the study showed that consumers perceive coconut sugar to have a good impact on health (91% of respondents), GKR harms health (59% of respondents), mixed sugar harms health (57% of respondents), and are against mixed sugar even though it is cheaper than coconut sugar (66% of respondents). Purchasing decisions show consumers are more willing to buy coconut sugar (60%; 48% unswitched, 12% switched intention) than mixed sugar (40%; 5% unswitched, 35% switched intention). There was a significant change in the purchase decision. As many as 35% of respondents switched intentions and decided to be willing to buy mixed sugar, considering the product's low price.
ANALISIS POTENSI NIRA NIPAH DARI DESA PEDASONG DAN NUSADADI SEBAGAI BAHAN BAKU PEMBUATAN BIOETANOL Gunawan Wijonarko; Hidrotunnisa Hidrotunnisa; Furqon Furqon; Mustaufik Mustaufik
Jurnal Abdi Insani Vol 13 No 4 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i4.3731

Abstract

Indonesia merupakan penghasil nipah terbesar, kandungan gula nira nipah cukup tinggi, namun pemanfaatannya masih terbatas. Selama ini, nira nipah hanya dimanfaatkan untuk pembuatan gula nipah dengan nilai ekonomi yang terbatas, padahal kandungan gulanya berpotensi besar untuk diolah menjadi bioetanol sebagai energi terbarukan. Program pengabdian kepada masyarakat meliputi studi kualitas bahan baku nira nipah yang bersumber dari daerah sentra produksi nipah, yakni Desa Pedasong dan Nusadadi, serta kegiatan pelatihan alih teknologi produksi bioetanol. Kegiatan pelatihan teknis pembuatan bioetanol dengan fermentor menggunakan metode Simultaneous Saccharification and Fermentation (SSF) diikuti 25 peserta. Hasil analisis kualitas bahan baku yakni nira nipah Desa Pedasong dan Desa Nusadadi memiliki kesamaan kadar brix sebesar 15,09 ± 0,49% dan 15,04 ± 0,44%, pH senilai 6,86 ± 0,07 dan 6,87 ± 0,07, serta kadar etanol senilai 80,40 ± 0,63% dan 80,53 ± 0,71%, berurutan. Namun memiliki kandungan glukosa yang berbeda, yakni nira nipah Desa Pedasong (4,54 ± 0,01%) lebih tinggi dibanding Desa Nusadadi (4,19 ± 0,01%). Serta menghasilkan yield bioetanol yang berbeda, yakni Desa Pedasong sebesar 6,04 ± 0,29% dan Desa Nusadadi 5,04 ± 0,31%. Selain itu, hasil pelatihan menunjukkan adanya peningkatan signifikan pada pengetahuan peserta dengan rata-rata skor pre-test 59,60±13,38 dan post-test 83,60±14,11 (p=0,000). Analisis lebih lanjut menemukan bahwa jenis kelamin berpengaruh pada skor post-test di mana perempuan lebih tinggi dibanding laki-laki, sedangkan profesi berpengaruh pada skor akhir dengan hasil ibu rumah tangga lebih tinggi dibanding non-IRT. Namun, tingkat pendidikan tidak berpengaruh terhadap peningkatan maupun skor akhir. Hasil analisis studi bahan baku menunjukkan bahwa ketersediaan bahan konversi (kandungan glukosa) yang lebih tinggi dapat meningkatkan yield bioetanol. Selain itu, hasil pelatihan menunjukkan bahwa alih teknologi bioetanol dari nira nipah efektif sebagai model penguatan ekonomi masyarakat berbasis energi terbarukan.
Co-Authors Aulia Putri Wardhani Furqon Furqon Gunawan Wijonarko Hidrotunnisa Hidrotunnisa Hidrotunnisa Hidrotunnisa Laeli Budiarti Mela, Ervina Refius Pradipta Setyanto Suliyanto Suliyanto