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DYNAMICS OF CUSTOMER PARTICIPATION IN SUBSCRIPTION BUSINESS MODELS: CASE ANALYSIS AND IMPLICATIONS FOR SUSTAINABLE MARKETING STRATEGIES Nida Garnida Fitrianti; Nazhira Nindya Padma Hanuun; Raden Roro Fatmasari
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 5 (2024): Kisa Institute - April 2024
Publisher : PT. Kreatif Indonesia Satu

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The dynamics of customer participation in subscription business models has become a major focus in modern marketing strategies in various industries. This research aims to investigate the implications of customer participation dynamics on the success of subscription business models, as well as to explore the ethical aspects involved in marketing practices driven by these dynamics. Using the qualitative research method of literature study, in-depth analysis was carried out on cases from various industries, including media, retail, technology and services. The research results show that the level of customer engagement, changes in customer preferences, response to promotions, customer satisfaction, and level of service utilization are key factors that influence customer participation in subscription business models. The ethical implications of marketing practices in subscription business models include transparency, fairness, and social responsibility towards customers. In developing sustainable marketing strategies, companies are advised to conduct regular audits of their marketing practices, ensure compliance with regulations and ethical standards, and involve customers in the decision-making process and development of new products or services. Thus, companies can build stronger relationships with their customers, increase loyalty, and achieve sustainable business growth in the long term.

ADDRESSING THE CHALLENGES OF COMPETITION AND FICTIONAL PRICING REGULATION: STRATEGIES AND APPROACHES TO FACING PRACTICEDISHONEST BUSINESS Nida Garnida Fitrianti; Anggun Yolistina; Raden Roro Fatmasari
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 5 (2024): Kisa Institute - April 2024
Publisher : PT. Kreatif Indonesia Satu

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Dishonest business practices, including fictitious pricing, have a significant impact on competitive dynamics in the market and threaten the integrity of a healthy market. In overcoming these challenges, cooperation between companies, partnerships with governments, and collaboration with regulatory bodies play a crucial role. Intercompany cooperation enables the exchange of information and experience to combat unfair business practices. Partnerships with governments enable companies to understand and comply with applicable regulations, while collaboration with regulatory bodies strengthens law enforcement. By considering the internal and external factors that influence the successful implementation of anti-corruption strategies, companies can manage them effectively through a holistic and sustainable approach. By collaborating effectively with these stakeholders, companies can build a fairer, more ethical and sustainable business environment that provides maximum benefits for all parties involved.

POSITIVE AND NEGATIVE IMPACT OF PLACEMENT OF NON-PROMOTIONAL PRODUCTS AROUND PROMOTED PRODUCTS: ANALYSIS OF HOW PRODUCT PLACEMENT INFLUENCES CONSUMER ENGAGEMENT AND BRAND LOYALTY Raden Roro Fatmasari; Anggun Yolistina; Nida Garnida Fitrianti
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 5 (2024): Kisa Institute - April 2024
Publisher : PT. Kreatif Indonesia Satu

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Non-promotional product placement plays an important role in modern marketing strategy, influencing consumer engagement and brand loyalty. In this context, this research explores various factors that influence the relationship between consumers and brands promoted through non-promotional product placement. Based on the analysis of related literature, factors such as product relevance to the brand, store environment, product category, and consumer preferences have a significant impact on consumer engagement and brand loyalty. Product placement that is relevant to the brand, placed in a pleasant store environment, in high-involvement product categories, and in line with brand-aligned consumer preferences tends to increase consumer engagement and brand loyalty. Conversely, inappropriate product placement, a chaotic store environment, low-involvement product categories, and a mismatch between consumer and brand preferences can damage the relationship between consumers and brands. Therefore, companies need to pay close attention to their product placement strategies, ensuring that products are positioned appropriately according to the brand, a pleasant store environment for consumers, and product categories that allow for high engagement. Additionally, a good understanding of consumer preferences and values is also important to ensure that product placement supports, rather than undermines, the relationship between consumer and brand.

“THE INFLUENCE OF UNCONVENTIONAL BRAND NAME SPELLING: CONSUMER BEHAVIOR AND MARKETING IMPLICATIONS” (REVIEWING HOW UNCONVENTIONAL BRAND NAME SPELLINGS INFLUENCE CONSUMER DECISION MAKING AND BRANDING) Anggun Yolistina; Nida Garnida Fitrianti; Raden Roro Fatmasari
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 5 (2024): Kisa Institute - April 2024
Publisher : PT. Kreatif Indonesia Satu

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The use of unconventional brand name spellings has become an increasingly popular strategy in modern marketing to differentiate a brand from its competitors. However, its impact on consumer perception, brand identity and emotional connection is still not fully understood. This article investigates how marketing strategies can be adapted to capitalize on or reduce the impact of using unconventional brand name spellings in building a strong brand identity and creating an emotional connection with consumers. Through a literature review and in-depth analysis, we explore the role of culture, language, and demographic characteristics in responding to unconventional spelling. We also identified marketing strategies that can be implemented to capitalize on or reduce the impact of using unconventional brand name spellings, including creative approaches to brand design, building a strong brand narrative, and a deep understanding of the target market and consumers. The results show that the use of unconventional spelling can be an effective tool in building a unique brand identity and creating an emotional connection with consumers, especially if supported by the right marketing strategy. However, it is important to consider cultural, demographic and linguistic context to avoid the risk of negative perceptions or consumer confusion. In conclusion, the use of unconventional brand name spellings can be a powerful strategy in modern marketing, but it requires a careful approach tailored to the market and consumer context to achieve optimal results.

EFFECTIVENESS OF FREE DELIVERY FOR MEMBERS: AN EMPIRICAL INVESTIGATION OF CONSUMER PURCHASING BEHAVIOR AND REVENUE CONTRIBUTION Nida Garnida Fitrianti; Anggun Yolistina; Adang Haryaman
KRIEZ ACADEMY: Journal of Development and Community Service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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Free shipping for members has become a common strategy used by companies to increase sales and customer loyalty. This study aims to investigate the effectiveness of free shipping for members in influencing consumer purchasing behavior and company revenue contribution. Using a combined approach between literature review and empirical analysis, we collected data from various relevant studies and carried out statistical analysis of sales data and profit margins from companies that implement free shipping policies. Our findings show that free shipping for members has a positive impact on consumer purchase frequency, the number of items purchased in each transaction, average order value, and overall company sales. However, the impact on a company's profit margin needs to be carefully considered, as the additional costs associated with this policy can reduce profit margins if not offset by a sizable increase in sales. Based on our findings, we recommend that companies segment customers to better understand their preferences and purchasing behavior, conduct periodic performance evaluations of free shipping policies, and consider incentive alternatives to free shipping to provide variety and flexibility in their marketing strategies.

THE INFLUENCE OF TIME ON PAYMENT DECISIONS IN THE CONTEXT OF PAY AS YOU WANT IN INDONESIA: BEFORE OR AFTER? Nida Garnida Fitrianti; Anggun Yolistina; Raden Roro Fatmasari
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): JESOCIN - April
Publisher : Organisasi Masyarakat Kreatif Indonesia Emas

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Changes in payment patterns, both before and after delivery of goods or services, have become an increasingly important topic in the modern business context, especially in Indonesia. This paper investigates the impact of changes in payment patterns on business efficiency, transaction security, and consumer confidence in Indonesia. Through an analysis of the cultural, technological, and economic factors that influence payment preferences, as well as the role of consumer behavior and business habits in payment decisions, this paper outlines how payment patterns have shifted from payment upon receipt of goods or services toward payment before delivery. The impact of changing payment patterns on business efficiency is reflected in the improvement of a company's cash flow and liquidity with pre-delivery payments, while post-delivery payments can lead to delays in payments and the risk of delayed or unpaid payments. In addition, changes in payment patterns also have significant implications for transaction security, where payment before delivery can increase transaction security by reducing the risk of fraud, but also increases the risk of duplicate payments. Consumer confidence is also influenced by the payment pattern chosen, with payment before delivery providing a guarantee of the quality of the goods or services received, while payment after delivery can provide an opportunity for consumers to check the quality of the goods before paying in full. Therefore, further research is needed to better understand consumer payment preferences, as well as to develop solutions that can overcome challenges and optimize the benefits of different payment patterns. Thus, implementing the right payment pattern can be one of the keys to achieving business success in this digital era, while still prioritizing security, efficiency and consumer trust.

THE INFLUENCE OF TIME ON PAYMENT DECISIONS IN THE CONTEXT OF PAY AS YOU WANT IN INDONESIA: BEFORE OR AFTER? Nida Garnida Fitrianti; Anggun Yolistina; Raden Roro Fatmasari
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): JESOCIN - April
Publisher : Organisasi Masyarakat Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Changes in payment patterns, both before and after delivery of goods or services, have become an increasingly important topic in the modern business context, especially in Indonesia. This paper investigates the impact of changes in payment patterns on business efficiency, transaction security, and consumer confidence in Indonesia. Through an analysis of the cultural, technological, and economic factors that influence payment preferences, as well as the role of consumer behavior and business habits in payment decisions, this paper outlines how payment patterns have shifted from payment upon receipt of goods or services toward payment before delivery. The impact of changing payment patterns on business efficiency is reflected in the improvement of a company's cash flow and liquidity with pre-delivery payments, while post-delivery payments can lead to delays in payments and the risk of delayed or unpaid payments. In addition, changes in payment patterns also have significant implications for transaction security, where payment before delivery can increase transaction security by reducing the risk of fraud, but also increases the risk of duplicate payments. Consumer confidence is also influenced by the payment pattern chosen, with payment before delivery providing a guarantee of the quality of the goods or services received, while payment after delivery can provide an opportunity for consumers to check the quality of the goods before paying in full. Therefore, further research is needed to better understand consumer payment preferences, as well as to develop solutions that can overcome challenges and optimize the benefits of different payment patterns. Thus, implementing the right payment pattern can be one of the keys to achieving business success in this digital era, while still prioritizing security, efficiency and consumer trust.

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