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All Journal KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society
Nazhira Nindya Padma Hanuun
Yayasan Kreatif Indonesia Emas Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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UTILIZATION OF CHATGPT IN THE CONTEXT OF TAX EDUCATION IN INDONESIA: A PERSPECTIVE REVIEW Raden Roro Fatmasari; Anggun Yolistina; Nazhira Nindya Padma Hanuun
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 1 (2023): Kisa Institute - December 2023
Publisher : PT. Kreatif Indonesia Satu

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The rapid advancement of technology has paved the way for innovative approaches in various fields, including education. This study explores the potential applications of ChatGPT, a language generation model, in the context of tax education in Indonesia. The objective is to provide a comprehensive perspective on the feasibility and effectiveness of integrating ChatGPT into the tax education landscape. The research delves into the current state of tax education in Indonesia and identifies existing challenges. It then evaluates the capabilities of ChatGPT to address these challenges by offering personalized, interactive, and accessible learning experiences. The study considers the perspectives of educators, students, and tax professionals to gauge the reception and impact of ChatGPT in enhancing tax education. Furthermore, the research investigates the technical aspects of implementing ChatGPT, including customization for the Indonesian tax system, linguistic considerations, and ethical implications. By conducting a thorough examination, this study aims to contribute valuable insights for educators, policymakers, and technologists interested in leveraging advanced language models to improve the quality of tax education. In conclusion, this review sheds light on the potential benefits and considerations associated with integrating ChatGPT into tax education in Indonesia. It serves as a foundation for further research and discussions on the optimal utilization of artificial intelligence in educational contexts, particularly in the complex domain of taxation.
DYNAMICS OF CUSTOMER PARTICIPATION IN SUBSCRIPTION BUSINESS MODELS: CASE ANALYSIS AND IMPLICATIONS FOR SUSTAINABLE MARKETING STRATEGIES Nida Garnida Fitrianti; Nazhira Nindya Padma Hanuun; Raden Roro Fatmasari
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 5 (2024): Kisa Institute - April 2024
Publisher : PT. Kreatif Indonesia Satu

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The dynamics of customer participation in subscription business models has become a major focus in modern marketing strategies in various industries. This research aims to investigate the implications of customer participation dynamics on the success of subscription business models, as well as to explore the ethical aspects involved in marketing practices driven by these dynamics. Using the qualitative research method of literature study, in-depth analysis was carried out on cases from various industries, including media, retail, technology and services. The research results show that the level of customer engagement, changes in customer preferences, response to promotions, customer satisfaction, and level of service utilization are key factors that influence customer participation in subscription business models. The ethical implications of marketing practices in subscription business models include transparency, fairness, and social responsibility towards customers. In developing sustainable marketing strategies, companies are advised to conduct regular audits of their marketing practices, ensure compliance with regulations and ethical standards, and involve customers in the decision-making process and development of new products or services. Thus, companies can build stronger relationships with their customers, increase loyalty, and achieve sustainable business growth in the long term.
Co-Authors Anggun Yolistina Nida Garnida Fitrianti Raden Roro Fatmasari