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All Journal ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal Abdimas Bina Bangsa
Mutiara Eka Putri
Universitas Islam Negeri Raden Intan Lampung
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PEMBERDAYAAN IBU RUMAH TANGGA DALAM MENCIPTAKAN PRODUK EKONOMI KREATIF Mutiara Eka Putri; Tulus Suryanto; Hanif Hanif
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.771

Abstract

This community service aims to empower homemakers to create creative economic products like date-flavored tomatoes. It is hoped that this creative economy product can improve welfare and increase the economic empowerment of families, especially homemakers. The research methods include surveys, training, mentoring, and product development. The active participation of homemakers in every stage of the research is the key to achieving the goal of empowering the creative economy. The research results show that through intensive training and mentoring, homemakers can create creative economic products in the form of date-flavored tomatoes with high selling value. This product can be sold locally and in broader markets, increasing family income and expanding employment opportunities for homemakers. Empowering homemakers in creating creative economic products in the form of date-flavored tomatoes is an effective strategy for increasing the community's economic potential inclusively, increasing family economic independence, and encouraging the development of local products with high added value
POTENSI DAN TANTANGAN MANAJEMEN PEMASARAN SYARIAH DALAM INDUSTRI MARKETPLACE HALAL DI INDONESIA Mutiara Eka Putri; Abdul Qodir Zaelani; Muhammad Iqbal Fasa; Reza Ronaldo
ANALISIS Vol. 14 No. 01 (2024): ANALISIS VOL. 14 NO. 01 TAHUN 2024
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v14i01.3598

Abstract

The advancement of information technology has given rise to various types of online transactions, one of which is marketplace trading. At present, Indonesia is the country with the largest Muslim population in the world, reaching 86.9% of the total population, and they are also active in online shopping. Although awareness and public interest in halal products is increasing, an understanding of the urgency of transactions in accordance with sharia principles is still needed. The purpose of this research is to identify market opportunities as well as existing challenges in order to formulate strategies for developing sharia marketing management in halal marketplaces to be more optimal and in accordance with sharia principles. The research method used in this study is a literature study method. The results show that halal marketplaces in Indonesia have the potential for a large market and are an innovation from previously existing marketplaces. However, in addition to this potential, there are a number of challenges in developing a halal marketplace, including the lack of public understanding of the sharia economy, lack of involvement in the sharia financial system, and the still limited use of the halal marketplace platform by MSMEs focusing on halal products. It is hoped that this potential and challenges can serve as a guide in formulating and developing policies in this field.
Co-Authors Abdul Qodir Zaelani Hanif Hanif Muhammad Iqbal Fasa Ronaldo, Reza Tulus Suryanto