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All Journal Media Ekonomi dan Manajemen SYNERGY: Jurnal Bisnis dan Manajemen
Syafaruddin Z
Universitas Islam Riau
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Tailoring Service Delivery Innovation Architecture: A Service-Dominant Logic Theory Perspective for Micro Small and Medium Enterprises Moris Adidi Yogia; Syafaruddin Z; Septian Wahyudi; Cifebrima Suyastri
Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i1.4298

Abstract

Although extensively discussed in previous studies, social media adoption has yet to consistently translate into improved business performance, revealing a significant research gap. In light of this, our study seeks to bridge this gap by investigating the relationship between social media adoption and performance in 261 micro-businesses within the food and beverage sector. We aim to explore the role of distinctive competencies in marketing as a mediating variable and examine the influence of service delivery innovation architecture from the perspective of service-dominant logic theory. We employ SEM-Amos as our analytical tool to test the formulated hypotheses to achieve this. The result show that this study significantly advances SDL theory by elucidating the pivotal role of social media adoption in understanding customer behavior and gaining valuable insights. In the context of SDL, this contributes to the understanding of how services are co-created between businesses and customers in a digitally connected environment. The outcomes of this research offer valuable insights for small businesses on leveraging social media adoption to enhance their distinctive competencies in marketing and service delivery innovation architecture.
Menjelajahi Peran Kemampuan Dinamis dalam Meningkatkan Kebaruan Produk Baru: Fokus pada Sensing, Seizing, dan Resource Reconfiguration Septian Wahyudi; Syafaruddin Z
SYNERGY: Jurnal Bisnis dan Manajemen Vol 4, No 2 (2024)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v4i2.52

Abstract

Dynamic capability encompassing sensing, seizing, and reconfiguring, are key to product innovation, especially for Village-Owned Enterprises (BUMDesa) in Indonesia. Nevertheless, the literature on the use of these capabilities in rural business contexts is scarce. This research purpose to find out how these three capabilities are useful for BUMDesa in plugging product novelty. Data collection and analysis had a quantitative approach to demonstrate the impact of each capability. The results suggest that sensing and reconfiguring are key components of product novelty, while the effect of seizing is insignificant. The strategy of sensing encourages BUMDesa to know market opportunities and threats, while reconfiguring gives flexibility to the organization and the adoption of a new technology that support input for innovation. On the other hand, the captures had less effect because of limited resources and the idealism of BUMDesa with practical local solutions. Sensing and reconfiguring are imperative in the support of product innovation in BUMDesa, while seizing strategies may require some adjustment to soconditions. The present research adds a new perspective on the dynamic capabilities of rural enterprises by assessing product novelty and its impact on rural enterprise development.
Eksplorasi Perceived Ease of Use (PEOU), Perceived Usefulness (PU), dan Trust terhadap adopsi fintech di Riau dengan menggunakan perspektif Consumer Culture Theory (CCT) Afrizal Malik; Syafaruddin Z; septian wahyudi
SYNERGY: Jurnal Bisnis dan Manajemen Vol 5, No 2 (2025)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v5i2.72

Abstract

This study explores the influence of Perceived Ease of Use (PEOU), Perceived Usefulness (PU), and Trust on fintech adoption in Riau using the Consumer Culture Theory (CCT) perspective. The findings indicate that PEOU has a significant impact on fintech adoption, with a regression coefficient of 0.837, a standard error of 0.040, a t-value of 21.185, and a significance of 0.000 (p 0.05). This suggests that the easier a fintech system is to use, the more likely it is to be adopted by the public in Riau. Additionally, PU also significantly influences fintech adoption, with a regression coefficient of 0.101, a standard error of 0.028, a t-value of 3.641, and a significance of 0.000 (p 0.05). This finding highlights consumers are more inclined to adopt fintech if they perceive tangible benefits such as transaction efficiency and broader financial access. However, Trust does not significantly impact fintech adoption, as indicated by a regression coefficient of 0.013, a standard error of 0.015, a t-value of 0.883, and a significance of 0.379 (p 0.05). This suggests that fintech users in Riau prioritize functionality and ease of use over trust when deciding to adopt financial technology services. The simultaneous analysis confirms that PEOU, PU, and Trust collectively influence fintech adoption, with an F-value of 5837.754 and a significance of 0.000 (p 0.05). Moreover, the Adjusted R Square value of 0.993 indicates that the model explains 99.3% of the variance in fintech adoption. These findings align with the CCT perspective, emphasizing that fintech adoption in Riau is driven more by pragmatic factors such as ease of use and perceived benefits rather than trust-related concerns 
Co-Authors Afrizal Malik Cifebrima Suyastri Moris Adidi Yogia Septian Wahyudi