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All Journal Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Radisi
Deni Apriadi
STMIK Bina Nusantara Jaya Lubuk Linggau
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Workshop Marketing Digital Siswa SMK Negeri Rawas Ulu Alfiarini; Deni Apriadi; Robi Yanto
Jurnal Pengabdian kepada Masyarakat Radisi Vol 2 No 3 (2022): Desember
Publisher : Yayasan Kajian Riset dan Pengembangan RADISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55266/pkmradisi.v2i3.213

Abstract

Technological developments and the emergence of the industrial revolution 4.0 are one of the big challenges that must be faced. Many impacts arise and will have an impact on the absorption of human resources. One of the solutions that the government has taken is to include an entrepreneurship curriculum in an effort to strengthen economic programs. Marketing is one method that can be used to support the entrepreneurship curriculum. The entrepreneurship curriculum for high school vocational programs is limited to how to produce a product, but does not teach marketing. Limited knowledge related to marketing makes it difficult for businesses to compete. Digital marketing is a technique that can be used to promote products via the internet. The method of implementing this activity consists of 3 (three) stages, namely the preparation stage, the implementation stage, and the evaluation stage. Based on the initial stages, it was found that there was still a lack of insight into students at the Rawas Ulu State Vocational School regarding digital marketing and optimizing the use of the internet for marketing. After the workshop was carried out, it was found that students' knowledge of digital marketing had increased to 75.43% from the pre-test results data which was originally only 45.75% increased to 29.68%.
Pelatihan Branding Produk bagi Pelaku UMKM Kelurahan Lebung Gajah Kota Palembang Hendra Dikesuma; Dona Marcelina; Alfiarini Alfiarini; Robi Yanto; Ahmadi Ahmadi; Deni Apriadi
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v5i2.4019

Abstract

Saat ini, UMKM dalam melakukan pemasaran dan promosi bisnis menghadapi tantangan dan permasalahan. Dimana konsumen modern lebih cenderung melihat informasi produk berdasarkan brand dari suatu produk. Mereka lebih suka melihat kemasan yang menarik dari suatu produk. Sehingga, promosi produk banyak dilakukan pada promosi harga yang mengakibatkan kehilangan peluang dalam meningkatkan jumlah pelanggan. Melalui kegiatan pelatihan desain logo dan kemasan produk bagi pelaku UMKM menggunakan coreldraw merupakan solusi yang ideal untuk UMKM yang ingin mengatasi berbagai permasalahan pemasaran dan memanfaatkan potensi branding produk melalui logo dan kemasan yang menarik. Dengan fitur desain terbaik ditawarkan oleh coreldraw, UMKM dapat menciptakan logo dan kemasan sebagai branding memperkuat merek usaha, dan lebih kompetitif dalam dunia bisnis yang sejenis. tim pengabdian melakukan survey kepada pelaku UMKM, sesuai dengan hasil survey 86,6% pelaku UMKM menilai pelatihan branding produk dengan membuat logo dan kemasan produk sangat bermanfaat dan membantu dalam melakukan strategi promosi terhadap produk UMKM.
Co-Authors ., Alfiarini Ahmadi Dona Marcelina Hendra Dikesuma Robi Yanto