Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal eCo-Buss Journal of Business and Management Inaba Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Arief Rachmansyah
Universitas Indonesia Membangun
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
THE CORRELATION BETWEEN SOURCE OF AWARENESS TO BRAND AWARENESS WITH BUYING DECISION IN WEST JAVA FMCG CONSUMER Rachmansyah, Arief
Journal of Business and Management Inaba Vol. 1 No. 2 (2022): Volume 1 Number 2, December 2022
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v1i02.123

Abstract

Social media is a source of awareness among many other sources of awareness such as TV/radio, billboards/outdoor media, outlets such as shops, mini markets, stalls, people around such as friends, family etc. This study aims to find out how often people use, seek information and see advertisements on social media, and does this affect the effectiveness of social media sources of awareness? Also to find out whether brand awareness affects purchasing decisions? Especially for brand awareness in the food and beverage product category. Data were collected from 531 respondents using the survey method through a structured questionnaire with a seven-point Likert scale. Data analysis used frequency analysis, mean, standard deviation and regression analysis. In this study it was found that the frequency of people using social media is very high and social media is an effective source of awareness which ultimately has a significant effect on purchasing decisions.
Pengaruh Kompensasi dan Motivasi Kerja Terhadap Kinerja Karyawan Pada Bank BJB Cabang Tamansari Bandung Dian Novitasari; Arief Rachmansyah
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2907

Abstract

Pencapaian kinerja optimal dalam suatu entitas bisnis sangat ditentukan oleh kapasitas dan kompetensi individu yang terlibat di dalamnya. Dalam upaya meningkatkan kinerja karyawan, perusahaan menerapkan berbagai strategi seperti pemberian kompensasi dan peningkatan motivasi kerja. Tujuan kajian ini adalah mengkaji keterkaitan antara kompensasi serta motivasi kerja dengan tingkat kinerja karyawan di Bank BJB Cabang Tamansari Bandung. Pendekatan kuantitatif menggabungkan metode deskriptif serta metode asosiatif. Proses pengumpulan data melalui penyebaran kuesioner kepada 50 responden Data kemudian diolah dan dianalisis secara statistik menggunakan perangkat lunak SPSS versi 25. Variabel kompensasi tidak berkontribusi signifikan pada kinerja karyawan, ditunjukkan oleh nilai t hitung < t tabel (1,335 < 1,677) dengan signifikansi 0,188. Sebaliknya, variabel motivasi berkontribusi positif dan signifikan pada kinerja, dengan t hitung > t tabel (4,880 > 1,677) dan signifikansi < 0,001. Kompensasi dan motivasi secara bersama-sama berkontribusi signifikan pada kinerja karyawan, dengan nilai F hitung sebesar 19,952 > 3,20 dan nilai signifikansi < 0,001. Nilai koefisien determinasi (R²) sebesar 0,459 menunjukkan bahwa 45,9% variasi kinerja karyawan dipengaruhi oleh kompensasi dan motivasi, sedangkan sisanya dipengaruhi oleh variabel lain. Berdasarkan temuan tersebut, perusahaan disarankan untuk lebih memfokuskan upaya peningkatan motivasi karyawan sebagai strategi utama dalam mendorong peningkatan kinerja.
Efektivitas Pemasaran Melalui Iklan Instagram terhadap Penjualan Booth dan Peningkatan Traffic: Studi Kualitatif pada Event Nite owl Market Sindy Amelia; Arief Rachmansyah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 2 (2026): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i2.3742

Abstract

This study looks at how using Instagram ads for marketing can help boost sales at the booths and bring more people to the Nite Owl Market Event. The evolution of digital technology has fundamentally transformed the marketing landscape, establishing Instagram as an effective platform for reaching broad audiences and boosting sales. Employing a qualitative approach, this research explores the experiences, perceptions, and views of booth owners, event organizers, and visitors. The findings indicate that Instagram ads play a central role in Nite Owl Market's marketing strategy, successfully attracting both potential vendors and attendees. Event organizers actively leverage Instagram features to enhance reach and engagement, despite facing challenges like high competition and algorithm changes. The effectiveness of Instagram advertising is evidenced by increased visitor traffic and booth purchase decisions, driven by engaging visual content and clear information.
Co-Authors Dian Novitasari Sindy Amelia