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All Journal JRK (Jurnal Riset Komunikasi) Jurnal Penelitian Pendidikan IPA (JPPIPA) Wacana: Jurnal Ilmiah Ilmu Komunikasi JIIP (Jurnal Ilmiah Ilmu Pendidikan) Multicience Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Innovative: Journal Of Social Science Research Jurnal Dinamika Ilmu Komunikasi
Yunita Sari
Universitas Prof. Dr. Moestopo (Beragama), Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS)

 1 
ANALYSIS OF THE "SOME" MODEL (SHARE, OPTIMIZE, MANAGE, ENGAGE) INSTAGRAM ACCOUNT @tnlkep Kepulauanseribu IN THE FRAMEWORK OF DIGITAL PROMOTION OF A THOUSAND ISLANDS MARINE PARK AS AN ECO-TOURISM DESTINATION FOR THE MILLENIAL GENERATION Yunita Sari; Mediana Handayani
Moestopo International Review on Social, Humanities, and Sciences Vol. 1 No. 1 (2021)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.527 KB) | DOI: 10.32509/mirshus.v1i1.5

Abstract

The fact that millennial generation is the breadwinner of the Indonesian economy cannot be ignored by the government and tourism industry businesses. The Thousand Islands Marine National Park seeks to use Instagram social media to attract potential tourists from millennial groups. A total of 110 @tnlkepulauaneribu uploads were then analyzed with descriptive qualitative research methods to find out how Gina Lutrell's SOME (Sharring, Optimize, Manage, Engagement) Model was used in managing the Instagram account communication @tnlkep Kepulauan Seribu as an effort to digitally promote the Thousand Islands National Park as an Ecotourism Destination for Generations Millennial. The results of this study indicate that the manager of the @tnlkepulauanseribu account has not implemented The Circular Model of SOME to the fullest. The engagement process (is the process that is at least maximally carried out. This can be seen from the lack of adequate engagement to nurture and create new followers. There are not many communication activities that can have a binding impact on followers and prospective followers of the @tnlkepulauanseribu account.
CYBER GOVERNMENT PUBLIC RELATIONS MANAGEMENT IN STRENGTHENING THE IMAGE OF THE INFORMATION TECHNOLOGY BOARD AND NATIONAL COMMUNICATION (WANTIKNAS) Desy Septiyani; Yunita Sari
Moestopo International Review on Social, Humanities, and Sciences Vol. 1 No. 2 (2021)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.546 KB) | DOI: 10.32509/mirshus.v1i2.21

Abstract

This study aims: to determine the implementation of cyber Public Relations Wantiknas in strengthening the organization's image, and to determine the role and function of optimal cyber Public Relations management. The theory used is communication management theory Public Relations, Cyber Public Relations, two-way symmetrical communication, computer mediated communication theory, and image theory. The research method used is a case study. The results of the study show that WANTIKNAS has not implemented PR's management optimally which has an impact on the lack of management of cyber public relations, besides that limited human resources and not positioned in a strategic role in WANTIKNAS's internal become obstacles to the implementation of PR's activities in the delivery of information.
Co-Authors Catherine Nada Citrani Nur Desy Septiyani Fidya Faza Faraid HENDRI PRASETYA Hendri Prasetya Ibnu Hamad Jubery Marwan M. FATHUL QORIB Mediana Handayani Novita Damayanti Panji Wibisono Rudy Harjanto Setya Ambar Pertiwi Siti Nur Sya'adah Syubhan Akib