Garuda - Garba Rujukan Digital

The role of digital tourism destination in achieving digital tourism destination performance through digital's role as intervening variables Jubery Marwan; Zahera Mega
IJHCM (International Journal of Human Capital Management) Vol 6 No 1 (2022): (IJHCM) International Journal of Human Capital Management
Publisher : Program Studi S3 Ilmu Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/IJHCM.06.01.3

ABSTRACT The purpose of this study is to determine and analyze the role of digital tourism destinations in realizing the performance of digital tourism destinations through the role of digital as an intervening variable. This research approach is quantitative with the type of explanatory research. Sources of primary data were obtained using the survey method. This research was conducted in the Thousand Islands Regency, Jakarta before the Covid-19 period. Researchers have surveyed as many as 140 people to tourism actors, but from 140 people who meet the requirements 100 samples. To test the hypothesis using path analysis. The research findings show that: (1) digital tourism destination variables (destination image, accessibility, infrastructure, and travel agency) affect the digital role; (2) digital tourism destination variables (destination image, accessibility, infrastructure, and travel agency) do not directly affect digital tourism destination performance; (3) Digital tourism destination variables (destination image, accessibility, infrastructure, and travel agency) through digital roles affect digital tourism destination performance. The results of the analysis show that; (1) The success of digital technology that plays a role in providing tourism information contributes to providing a platform on digital technology as a form of providing information for potential tourists, this is effective because the millennial generation relies on various popular platforms that are commonly used in finding tourism information, and have met the criteria basic needs of life before tourism activities are carried out. The ability to share and exchange information between tourism providers and prospective tourists freely has an impact on increasing the number of tourists who; (2) The role of digital is used as a promotion in attracting tourists to visit using; formation of a positive destination image opinion, the availability of good accessibility including modes of transportation; infrastructure, tourist attraction areas that have added value, good travel agency services, so that the final impact can contribute to increasing the number of tourists. The ability to share and exchange information between tourism providers and potential tourists freely has an impact on digital tourism destination performance. Keywords: Digital tourism destination, Digital tourism destination Performance, and Digital Role.

Professional Human Resources to Create Consumer Satisfaction and The Impact on Purchasing Intention. Zahera Mega; Jubery Marwan
IJHCM (International Journal of Human Capital Management) Vol 6 No 2 (2022): (IJHCM) International Journal of Human Capital Management
Publisher : Program Studi S3 Ilmu Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/IJHCM.06.02.1

Knowledge and skills possessed by individuals will lead to behavior. Meanwhile, the behavior will produce performance. A person's ability, both knowledge or skills possessed in carrying out work will encourage them to perform well. Individual aspects related to individual abilities and work professionalism, group aspects related to the environment in which they work; such as discipline, job compensation, and job satisfaction as well as aspects of the organizational system related to the extent to which the employee adheres to a commitment to growing the company. The responsibility of human resource management in carrying out their duties is to be able to provide suitable substrates for talented and capable personnel in the organization such as; individual ability, work professionalism, organizational commitment, work discipline, work compensation, and job satisfaction so that they can carry out their duties with good quality. Thus, according to the results and objectives of this study, professional human resources can directly create consumer satisfaction and its impact on purchasing intention. This type of research is explanatory research with a quantitative approach. To test the developed hypothesis using path analysis. Data were obtained from the results of distributing questionnaires to culinary tourism actors using a survey method. The sampling technique used the entire population as a sample (census) with a Likert scale. Primary data analysis was carried out after testing the validity and reliability and normality of the data. Keyword : Customer Satisfaction, Purchasing Intention, Professional Human Resources.

TRANSFORMASI PERAN STRATEGI PEMASARAN DALAM MEWUJUDKAN MINAT BELI Jubery Marwan
KELOLA: Jurnal Ilmiah Manajemen Vol 7, No 2 (2021)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

The transformation of marketing role strategy through social media is very decisive. This technology raises the views and mindset of society radically, whereas the society is very dependent on the technology used. On the other way, producers have their own views on the involvement of social media in influencing people's purchase intentionin possible ways. Through the role of public figures or celebrities, promotion through social media can increase consumer purchase intention. This study aims to analyze the transformation of the role of marketing strategy in realizing consumer purchase intention. The sampling method used quantitative methods with a sample of 98 culinary tourism doer. Where the entire population is used as a sample. The results of the analysis show there is an influence of marketing strategy on purchase intentionthrough celebrity endorsement variable.

KEUNGGULAN PERAN EXPERIENTIAL MARKETING DALAM MENCIPTAKAN CONSUMER SATISFACTION Jubery Marwan
KELOLA: Jurnal Ilmiah Manajemen Vol 8, No 1 (2022)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

The superiority of the role of experiential marketing in creating consumer satisfaction is largely determined by the role of celebrity endorsement and word of mouth in the equation format of the research model. the role of celebrity endorsement and word of mouth in advertising to build product/service introductions in understanding the functions and characteristics of products/services. An endorser is selected from a reference group who is considered to have the ability to serve as a role model for the target market so that apart from acting as an information provider, he communicates the value features of the product/service benefits through the application of media technology but can also persuade consumers to make a purchase. On the other hand, word of mouth plays a role in disseminating product/service information massively through social media such as YouTube, WhatsApp, Line, Google, Facebook, and other applications on devices connected to other internet connections, and forming a network (buzzer) that can create customer satisfaction. Because word of mouth activities are based on a person's experience in consuming a pleasant product or service. This research method uses a quantitative approach and is included in the type of explanatory research sourced from the results of the analysis of processed primary data. Data was obtained through a survey by distributing questionnaires using a Likert scale as an alternative to respondents' answers. The analysis of the model equation using path analysis aims to test and analyze the advantages of the role of experiential marketing in creating consumer satisfaction through celebrity endorsement and word of mouth as intervening variables. The results of the analysis show that; 1) The experiential marketing variable has a significant positive effect on celebrity endorsement and word of mouth; 2) The role of experiential marketing variables is proven to be able to create consumer satisfaction indirectly through celebrity endorsement variables and word of mouth.

PERAN KEPEMIMPINAN TRANSFORMASIONAL DALAM MEMEDIASI STRES KERJA, MOTIVASI KERJA DAN TURNOVER INTENTION TERHADAP KINERJA PEGAWAI PADA PT INDAH KIAT PULP & PAPER Tbk Jubery Marwan
KELOLA: Jurnal Ilmiah Manajemen Vol 8, No 2 (2022)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

The main purpose of this research are to test and analyze the role of transformational leadership in mediating work stress, work motivation and turnover intention on employee performance in PT Indah Kiat Pulp Paper Tbk. This research is an explanatory with quantitative approach. This research is done in Pt Indah Kiat Pulp Paper Tbk. Serang regency with using survey method, primary data source that has been tested for its reliability, validity and normality. The population in this research is all of the employee on PT Indah Kiat Pulp Paper Tbk. Serang Regency. Purpossive sampling is used as this research sample selection, Analysis tool that is used is Path Analysis, and specifically used to test hypothesis according to the paradigm of the developed equation model. The research shows that: (1) Work stress variable has a significant effect on Transformational Leadership; (2) Work Motivation Variable has a significant effect on Transformational Leadership; (3) Turnover intention variable has a significant effect on Transformational Leadership; (4) Transformational Leadership Variable Variabel has a significant effect on employee performance; (5) There is positive effect on the Transformational leadership on mediating the effect of work stress and Turnover Intention on employee performance; (6) There is no efeect on Transformational Leadership on mediating the effect of work motivation on employee performance.

PENGARUH GAYA KEPEMIMPINAN DAN KOMPETENSI TERHADAP EFEKTIVITAS KERJA PEGAWAI PADA KESEKRETARIATAN KEMENTERIAN PEMUDA DAN OLAHRAGA Hizkia Hizkia; Zahera Mega Utama; Jubery Marwan
KELOLA: Jurnal Ilmiah Manajemen Vol 8, No 1 (2022)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

This study aims: 1) To determine the effect of leadership style and competence on the work effectiveness of employees at the Secretariat of the Ministry of Youth and Sports, 2) To determine the effect of leadership style on the work effectiveness of employees at the Secretariat of the Ministry of Youth and Sports, 3) To determine the effect of competence on effectiveness employee at the Secretariat of the Ministry of Youth and Sports. The research method used is a quantitative method using a questionnaire as a tool for data collection. The samples taken were echelon III and IV employees at the Secretariat of the Ministry of Youth and Sports as many as 51 people from a population of 51 employees. The results of the analysis of the magnitude of the influence of leadership style on employee performance is that there is an influence of leadership style on employee performance. This shows that 54.5% of employee performance variables are determined by leadership style variables, the magnitude of the influence of competence on employee performance is that there is an influence of competence on employee performance. This shows that 79.2% of employee performance variables are determined by the competence variable factor. While the influence of leadership style and competence on employee performance is the influence of leadership style and competence on employee performance. This shows that 79.2% of employee performance variables are determined by leadership style and competence variables.

The Contribution of Human Resources in Creating Emotional Intelligence and its Impact on Customer Satisfaction Yunita Sari; Jubery Marwan
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 10 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jiip.v6i10.3090

This study aims to answer the practice of human resource contribution to creating customer satisfaction. Organizations need to develop and expand organizational structures that enable participatory decision-making. Interaction between members of the organization requires emotional intelligence to stimulate the emergence of new ideas in understanding the main tasks and functions of the organization. This study uses a Likert scale in a questionnaire to obtain primary data. Of the 180 lecturers and education staff surveyed, 168 respondents gave answers. The research results show that; 1) Individual ability, work professionalism, organizational commitment, and knowledge sharing do not contribute significantly to emotional intelligence directly. But work discipline contributes significantly to emotional intelligence directly; 2) Individual ability, work discipline, and organization commitment do not contribute significantly to consumer satisfaction directly. But work professionalism, and knowledge sharing contribute significantly to consumer satisfaction directly; 3) Emotional intelligence contributes significantly to customer satisfaction directly; and 4) Human resources (individual abilities, work professionalism, work discipline, organizational commitment, and knowledge sharing) indirectly contribute to creating consumer satisfaction.

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