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All Journal Kanal : Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi
Elly Suryani
Universitas Pamulang
Languange, Linguistic, Communication & Media Social Sciences

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GOOGLE MEET SEBAGAI MEDIA KOMUNIKASI PADA KOMUNITAS VOICE OVER DUBBER ANNOUNCER INDONESIA Elly Suryani; Aqil Aulia Wafda Amin; Poetut Ariyotejo Pamungkas; Bulan Khairati Wilti; Zulfikar Ali Husen; Aminah Swarnawati
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 1 June 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i1.1687

Abstract

Good communication is essential to the effectiveness of any group or organization or community. One of the communities that continues to carry out activities during the pandemic through virtual meet is the Indonesian Voice Over Dubber Announcer Community (KVDAI). One of the digital platforms used in the regular weekly gathering entitled “Kopdar Virtual” is Google Meet. Furthermore, this research conducted to find out the use of google meet as an organizational communication medium at KVDAI. This research is qualitative research with descriptive data results. This research was conducted around Jakarta with two main informants, namely the Governor of KVDAI Regional 1 for the Jabodetabek and Banten regions,and Head of Public Relations and Community Cooperation, also one supporting informant the Founder of KVDAI. Based on in-depth interview results with the informants, it is clear that Google Meet as one of the conference applications is very helpful for the KVDAI Community. The community program is still working good  during the pandemic. Even though there is some minor problems,tThere are relatively no barriers while using this application as the community communication media.
Marketing Communication Strategies for Kopi Kenangan Coffee and Their Impact on Customer Loyalty in The District of Cileungsi: Strategi Komunikasi Pemasaran Kopi Kenangan terhadap Loyalitas Konsumen di Kecamatan Cileungsi Suryani, Elly; Azka, Azka
Kanal: Jurnal Ilmu Komunikasi Vol. 14 No. 2 (2026): Maret 2026
Publisher : Universitas Muhammadiyah Sidoarjo

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Abstract

Penelitian ini bertujuan menganalisis strategi komunikasi pemasaran Kopi Kenangan dalam membangun loyalitas konsumen di Kecamatan Cileungsi. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik wawancara mendalam, observasi, dan dokumentasi. Analisis dilakukan melalui reduksi data, penyajian data, dan penarikan kesimpulan. Kerangka teoretis yang digunakan adalah Marketing Event Public Relations/MEPR, model AIDA (Attention, Interest, Desire, Action), dan Teori retorika (ethos, pathos, logos). Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran dilakukan secara terintegrasi melalui event promosi berbasis pengalaman, optimalisasi aplikasi digital, dan pengemasan pesan yang persuasif. Loyalitas konsumen terbentuk melalui pembelian ulang, rekomendasi dari mulut ke mulut, serta preferensi merek. Penelitian ini menegaskan bahwa integrasi event, model persuasi AIDA, dan retorika klasik efektif dalam membangun hubungan jangka panjang antara merek dan konsumen pada konteks wilayah urban berkembang.
Co-Authors Aminah Swarnawati Aqil Aulia Wafda Amin Azka Azka, Azka Bulan Khairati Wilti Poetut Ariyotejo Pamungkas Zulfikar Ali Husen