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All Journal Santri : Jurnal Ekonomi dan Keuangan Islam
Resy Tamara
Universitas Negeri Medan
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Persaingan Pasar Okashi Cheap di Era Digital Riski Lainatus Sifa; Resy Tamara; Arisman Purba; Lenti Susanna Saragih
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 1 No. 5 (2023): Oktober : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v1i5.152

Abstract

esearch explores the impact of digital technology on market competitive dynamics, considering the role of big data, artificial intelligence (AI), digital platforms and online marketing strategies. The discussion also includes factors that influence success in competition in digital markets, such as personalization of customer experience, multichannel integration, data security, and adaptation to changing regulations and consumer trends. This analysis provides important insights for business people in facing challenges and exploiting opportunities in an increasingly dynamic and sophisticated competitive environment.
Co-Authors Arisman Purba Lenti Susanna Saragih Riski Lainatus Sifa