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All Journal Journal of Office Administration : Education and Practice Journal of Digital Business and Innovation Management
Hanifah Mufidatul Ilmi
Universitas Negeri Surabaya
Decision Sciences, Operations Research & Management Education Library & Information Science Social Sciences

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Public Relations Strategy in Improving the Image of East Java Bappeda: A Review of Its Digitalization Strategy Alvinda Rizka Awalin; Salsabila Wanda Putri Damayanti; Hanifah Mufidatul Ilmi; Ruri Nurul Aeni Wulandari; Durinta Puspasari
Journal of Office Administration : Education and Practice Vol. 4 No. 2 (2024): August
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/joaep.v4n2.p68-81

Abstract

This research aims to analyze the strategies used in digitalization to improve the image of East Java Bappeda. This research uses qualitative methods with data collection techniques using interviews and observation. The informants in this research were employees of the multimedia division who also have public relations roles and already have experience in this field. The indicators used in this research are fact-finding, planning, action and communication, and evaluation. The research results show that public relations at East Java Bappeda is more active in utilizing digital media, such as Instagram and websites, to improve the agency's image. The strategies implemented by prioritizing aspects of information disclosure according to facts packaged using post designs that are attractive, contemporary and have philosophical value are actually quite effective. However, in terms of engagement statistics, Instagram is considered to be less effective in attracting people's activity, and the same goes for the website. Nevertheless, a comprehensive evaluation can help the Public Relations of East Java Bappeda to improve, reorganize, and innovate in creating more optimal strategies in an effort to maintain a positive reputation, improve the image, and strengthen public trust in East Java Bappeda.
IMPLEMENTASI MANAJEMEN KEAMANAN INFORMASI BERBASIS ISO 27001 PADA SISTEM INFORMASI AKADEMIK Agnes Intan Mafiana; Luthfiah Hanum; Hanifah Mufidatul Ilmi; Silvani Febriliani
Journal of Digital Business and Innovation Management Vol. 2 No. 2 (2023): December 2023
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v2i2.57580

Abstract

The implementation of data security in academic systems is crucial to protect highlysensitive student, faculty, and administrative information. The ISO 27001 standard hasbecome a critical guide in the development and implementation of effective informationsecurity measures. This research aims to evaluate the use of ISO 27001 in the context ofUniversitas Negeri Surabaya (Unesa) and analyze its impact on data security in theacademic environment. The research identified risks relevant to Unesa's academic systems,including cyber threats and physical risks. The results of this study confirm that theimplementation of ISO 27001 has had a positive impact on data security at Unesa. Theimplementation of appropriate security controls and effective risk reduction has assisted inmaintaining the integrity of academic data and protecting valuable information assets. Assuch, Unesa students, lecturers and administrative staff feel more confident that their datais safe and secure. This research provides important insights into the key role played by theISO 27001 standard in securing academic systems in higher education institutions. It alsounderscores the importance of continuous risk evaluation, implementation of appropriatecontrols, and regular security monitoring as part of a successful data security strategy.
Co-Authors Agnes Intan Mafiana Alvinda Rizka Awalin Durinta Puspasari Luthfiah Hanum Ruri Nurul Aeni Wulandari Salsabila Wanda Putri Damayanti Silvani Febriliani