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All Journal Jurnal Ilmu Komunikasi
Fransiska
Sekolah Tinggi Ilmu Komunikasi Profesi Indonesia
Languange, Linguistic, Communication & Media

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Difusi Inovasi dalam Film “Toilet” Fransiska , Fransiska
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.3002

Abstract

Sanitation is a polemic faced by developing countries. There are various reasons why sanitation is still underdeveloped in some areas such as poverty, culture, customs and others. Inability to sanitation can unknowingly result in losses for the community, losses experienced such as the emergence of diseases such as skin diseases, dirty environments and well water pollution. The purpose of this study is to illustrate that it is not easy to adopt a habit in society that is translated into an Indian film entitled "Toilet". The method used in this study is qualitative descriptive. The data collection technique uses observation by watching toilet films and determining the seconds that describe the spread of innovation absorption. The results of the study in this film illustrate that the absorption or adoption of a habit has a fairly difficult process. Where a country or region has norms that apply such as a culture that has been passed down from generation to generation, so if there is something new, it is not necessarily easily accepted by the surrounding environment. As depicted in the toilet film which explains that toilets, especially for defecating, are prohibited from being installed in the house, because ancestral teachings explain that dirty things should not be in the house, so that the activity is carried out in open fields or in fields.
Strategi Komunikasi Pemasaran Terpadu melalui Media Sosial Instagram "Nona Judes" Bintang Nurijadi; Novida Irawan; Fransiska, Fransiska; Ambarwati, Ambarwati
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.3076

Abstract

The development of technology and communication has experienced quite amazing developments and made it easier for someone to promote products for sale, especially food and beverage products. Promotion is very important in marketing a product offline or online. Before online, offline influenced selling a product to the communicant, face to face, being able to see the expression on the communicant's face directly, as technology develops now, online sales increasingly influence sales because the sophistication of current technology greatly influences marketing developments. This research aims to determine the Integrated Marketing Communication Strategy via Instagram Social Media "Miss Judes". The theory used in this research is Integrated Marketing Communication. The method used in this research is descriptive qualitative. The data collection technique is conducting in-depth interviews, where the interview is intended to obtain data and information that is reliable and can be accounted for. So the researcher conducted interviews with key informants and informants. Data analysis techniques are collected, analyzed, and interpreted to obtain an overview of the observed variables, through data reduction. The research results show that Miss Judes' marketing communication strategy carries out product and service promotion activities through Instagram social media. Through social media, these activities are more effective, whereas Instagram social media only relies on internet quota or WiFi, which is different from direct promotion.
Strategi Komunikasi PT. Mustika Ratu dalam Meningkatkan Reputasi Perusahaan Fransiska, Fransiska; Bintang Nurijadi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i1.3481

Abstract

Public relations communication strategy greatly influences the formation and maintenance of a company's reputation. PT. Mustika Ratu is a company that produces cosmetics and herbal medicine. With so many competitors in this modernization era, PT. Mustika Ratu who has a vision to inherit Indonesian culture must adapt to the times to be able to continue to exist among generation Z, one of which is RTD (Ready To Drink) herbal products packaged in UHT (Ultra High Technology). This study aims to understand the public relations communication strategy carried out by PT. Mustika Ratu to build a reputation. The method used in this research is descriptive qualitative. Data collection techniques using interviews and observation. The result of this research is to know the communication strategy of PT. Mustika Ratu goes through 4 stages, namely situation analysis, planning, implementation and evaluation so that the strategies implemented can run efficiently and effectively as expected by the company and have a good reputation in the eyes of stakeholders.
Co-Authors Ambarwati Bintang Nurijadi Novida Irawan