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All Journal International Journal of Environmental, Sustainability, and Social Science ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media Jurnal Abdi Masyarakat Multidisiplin Mahardika Adiwidia
Novida Irawan
Sekolah Tinggi Ilmu Komunikasi Profesi Indonesia
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Secondary Socialization Model In Effort to Prevent The Spread of Covid-19 for Residents of Rt 015 Rw 08 Palmeriam Matraman East Jakarta Novida Irawan; Bintang Nurijadi; Nabila Salmin Al Jaedi
International Journal of Education, Information Technology, and Others Vol 6 No 1 (2023): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7556571

Abstract

Socialization activities carried out by the government during the Covid-19 Pandemic to convey information to the public up to the RT environment level. The socialization was carried out to increase the danger posed and prevent the spread of Covid-19. Socialization needs to be carried out in the RT which is the closest part to the residents so that the delivery of information in the socialization is easily conveyed. This study discusses the secondary socialization model an effort to prevent the spread of Covid-19 in the RT 015 RW 08 Palmeriam Matraman East Jakarta. The purpose of this study was to understand the secondary socialization model used by RT administrators in delivering socialization. This study was analyzed through a secondary socialization model. The research used is qualitative with in-depth interviews, observation, and documentation as a source of data collection. The results showed that RT 015 RW 08 Palmeriam Matraman East Jakarta conducted socialization using a secondary socialization model. Socialization is done directly through individuals to the public. So that through secondary socialization it can help provide an understanding of the dangers and prevention of the spread of Covid-19
Erving Goffman's Dramaturgy About The Self-Existence Of Youth in "Citayam Fashion Week" Novida IRAWAN; Sunarto SUNARTO; Ridzki Rinanto SIGIT
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 3 (2023): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i3.560

Abstract

Citayam Fashion Week is a series of events that present various images of social reality that influence people's way of thinking and behaving. This event is important because it gives youth the opportunity to meet and interact with one another. What attracts people's attention is the unique style of clothing worn by teenagers. Teenagers are looking for an identity, and they can find it by watching and participating in the Citayam Fashion Week event. This study aims to analyze dramaturgy, self-existence in impression management of Citayam Fashion Week adolescents. The paradigm in this study is constructivist, and this study uses a qualitative approach to the "Citayam Fashion Week" phenomenon as a subculture in young people's existence in the SCBD (Sudirman, Citayam, Bojong Gede And Depok). Data collection in this study used observation and in-depth interview techniques to obtain accurate results. The sampling technique used in this study was a combination of nonprobability sampling methods, between purposive sampling and snowball sampling. The research results obtained by the researchers showed that the researchers found differences in the lives of youth when they were on the front stage and when they were backstage. The conclusion is that basically, everyone will do Impression Management according to what they want to show on the frontstage, whether it is very different from life on backstage or there is only a slight difference from what it was on backstage. Teenagers have three different sides where there is a frontstage, a backstage and also transit stage.
Kampanye Public Relations dalam Mensosialisasikan Penyalahgunaan Narkoba : Siswa SMK Bina Husada Mandiri Bekasi Bintang Nurijadi; Novida Irawan; Yeni Yustianingsih
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2024): Februari 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i1.2473

Abstract

Public Relations campaign is a means of activity carried out by the Indonesian government as an information event for the community. Forza Anti Napza Youth Forum (FORZA) Indonesia is one of the organizations that conducts campaign activities aimed at providing information and knowledge to high school students about the dangers of drug abuse. The purpose of the research is to find out the Public Relations campaign carried out in socializing drug abuse among students of SMK Bina Husada Mandiri Bekasi City. The research method is a qualitative approach. The collection technique is primary data in the form of interviews and secondary data in the form of documentation. The results of the study showed that: (1) Offline media in the form of exposure in the form of slides inserted with videos or short animated films and online media in the form of Instagram and YouTube official Forza. (2) Obstacles in conducting campaigns are lack of preparation and external obstacles in the form of threatening SMS or mugging on the toll road. (3) Forza conducts campaigns with two communication strategies, namely face-to-face communication in the form of direct programs to schools, and universities, and collaboration with communities and online communication such as in this pandemic era Forza maximizes webinars.
Strategi Komunikasi Pemasaran Terpadu melalui Media Sosial Instagram "Nona Judes" Bintang Nurijadi; Novida Irawan; Fransiska, Fransiska; Ambarwati, Ambarwati
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.3076

Abstract

The development of technology and communication has experienced quite amazing developments and made it easier for someone to promote products for sale, especially food and beverage products. Promotion is very important in marketing a product offline or online. Before online, offline influenced selling a product to the communicant, face to face, being able to see the expression on the communicant's face directly, as technology develops now, online sales increasingly influence sales because the sophistication of current technology greatly influences marketing developments. This research aims to determine the Integrated Marketing Communication Strategy via Instagram Social Media "Miss Judes". The theory used in this research is Integrated Marketing Communication. The method used in this research is descriptive qualitative. The data collection technique is conducting in-depth interviews, where the interview is intended to obtain data and information that is reliable and can be accounted for. So the researcher conducted interviews with key informants and informants. Data analysis techniques are collected, analyzed, and interpreted to obtain an overview of the observed variables, through data reduction. The research results show that Miss Judes' marketing communication strategy carries out product and service promotion activities through Instagram social media. Through social media, these activities are more effective, whereas Instagram social media only relies on internet quota or WiFi, which is different from direct promotion.
Pola Komunikasi Antar Pribadi Presenter dan Reporter Siaran Live Program "Special Report" Di Inews TV Irawan, Novida; Nurijadi, Bintang
Jurnal Mahardika Adiwidia Vol. 2 No. 2 (2023): Mahardika Adiwidia 2023
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i2.1569

Abstract

 Speaking and news processing skills are very important for a presenter and reporter, so that the delivery of messages to the public is conveyed properly. In this case, communication, especially interpersonal communication and coordination before the news is broadcast, becomes the main point so that there will be no mistakes or miscommunication when the presenter is broadcasting live with the reporter. The purpose of this research is to understand how to review the pattern of interpersonal communication between presenters and reporters through the concept of Jendela Johari (presenters and reporters of special report programs on INews TV). As for analyzing this research, it uses the Johari window concept which consists of four quadrants, namely, Open self, Blind Self, Hidden Self and Unknown Self. This study also uses a qualitative approach with descriptive research methods in order to describe the data results completely and clearly. Data were collected by participant observation and unstructured interviews. Data were analyzed by source triangulation method. The results of the research that have been found are that interpersonal communication that occurs between the presenter and the reporter is in accordance with the Johari window concept, namely open self, openness of giving information, blind self, a condition where there are obstacles or difficulties experienced but one party does not know it, hidden self where the condition is due to If there are obstacles or obstacles, communication before the broadcast does not occur which results in things that we do not know but are known to others. and Unknown Self where no one knows about the news. The communication process that occurred between the presenter and the operator before the live broadcast was through telephone media, and was held during breaking news which became an opportunity for the presenter to ask for more updated information, and so that questions from presenters and answers by reporters are connected
Silent Yet Social: Studi Preferensi Komunikasi Generasi Z di Media Sosial Nurijadi, Bintang; irawan, Novida
Jurnal Mahardika Adiwidia Vol. 4 No. 2 (2025): Jurnal Mahardika Adiwidia
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to understand Gen Z's digital non-verbal communication preferences through a literature study approach. The theoretical framework used includes symbolic communication theory, media richness theory, and the concept of digital native. The method used is a systematic literature study of scientific journals and books published in the last five years. The findings show that Gen Z is more comfortable expressing themselves through digital non-verbal communication due to digital socio-cultural factors, the need for speed of communication, and psychological comfort in conveying messages indirectly. The results of the study also revealed that although the use of digital symbols increases expressivity, it also has the potential to reduce the depth of emotion in interpersonal communication and trigger challenges in cross-generational and professional communication. In conclusion, digital non-verbal communication has become an integral part of Gen Z's interaction patterns, which requires adaptation from various parties, including educational institutions and the world of work. This study contributes to the development of digital communication theory and offers practical implications for more inclusive communication in the digital era.
Digitalisasi Media Pembelajaran sebagai Strategi Penguatan Komunikasi Budaya dan Keterampilan Komunikasi Peserta Didik Suparyadi, Suparyadi; Rafi'i, Rafi'i; Ningsih, Titiek Surya; Irawan, Novida; Sumirat, Pepen
Jurnal Pendidikan Indonesia : Teori, Penelitian, dan Inovasi Vol 5, No 4 (2025): Jurnal Pendidikan Indonesia : Teori, Penelitian, dan Inovasi
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpi.v5i4.1789

Abstract

The digitalization of learning media has become a key strategy to enhance students’ communication skills and cultural awareness in 21st-century education. This study aims to examine the use of digital media as a tool to strengthen cultural communication and student communication competence in multicultural classroom settings. Using a descriptive qualitative approach, data were collected through observation, interviews, and documentation at SMA Waskito, South Tangerang. Ting-Toomey and Dorjee’s (2018) intercultural communication theory was applied to analyze how students effectively convey messages across cultural differences. The results show that digital media such as videos, infographics, and online platforms encouraged students to participate actively and express their cultural identities more confidently. Teachers acted as collaborative facilitators who created space for intercultural dialogue. Although challenges such as limited access and unequal digital literacy were present, adaptive teaching strategies helped ensure inclusive and meaningful learning. Therefore, digital media serves not only as a learning aid but also as a strategic tool to foster students’ intercultural communication competence.ABSTRAKDigitalisasi media pembelajaran menjadi strategi kunci dalam meningkatkan keterampilan komunikasi dan kesadaran budaya peserta didik di era pendidikan abad ke-21. Penelitian ini bertujuan untuk mengkaji pemanfaatan media digital sebagai sarana penguatan komunikasi budaya dan kemampuan komunikasi siswa dalam konteks multikultural. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui observasi, wawancara, dan dokumentasi di SMA Waskito, Tangerang Selatan. Teori komunikasi lintas budaya Ting-Toomey dan Dorjee (2018) digunakan sebagai kerangka analisis untuk memahami cara siswa menyampaikan pesan secara efektif dalam keberagaman. Hasil penelitian menunjukkan bahwa media digital seperti video, infografik, dan platform daring mendorong partisipasi aktif siswa serta memperkuat ekspresi identitas budaya lokal. Guru berperan sebagai fasilitator kolaboratif dalam menciptakan ruang dialog antarbudaya. Meskipun terdapat tantangan teknis dan literasi digital yang belum merata, strategi adaptif guru mampu menjaga proses pembelajaran tetap inklusif dan bermakna. Dengan demikian, digitalisasi media tidak hanya mendukung pembelajaran, tetapi juga membentuk keterampilan komunikasi lintas budaya siswa.
Membangun Citra Melalui Kolaborasi: Studi Co-Branding dan Brand Experience Mobile Legends dan Attack on Titan Poetry, Salfhaoctha Friemay Aliefia; Nurjanah, Anna; Irawan, Novida
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2814

Abstract

Currently, there are few studies that examine how marketing strategies such as co-branding and brand experience affect corporate image in the context of the gaming industry. Most previous studies have focused on the impact of co-branding on sales or brand awareness without exploring its influence on corporate reputation. This study aims to analyze the influence of co-branding strategy and brand experience on the corporate image of PT Monster Entertainment Indonesia in the context of the Mobile Legends and Attack on Titan collaboration. In the digital age, collaboration-based marketing strategies are becoming increasingly important in increasing brand appeal and building relationships with audiences. This study uses a quantitative approach with a survey method of 100 respondents, which is obtained through probability sampling techniques. The results show that co-branding has a significant and more dominant influence on the company's image than brand experience, with a β coefficient value of 0.432. Meanwhile, brand experience also contributes positively to the company's image, albeit with a smaller influence (β = 0.312). These findings indicate that collaborations with popular brands, such as Attack on Titan, can reinforce a positive perception of the company in the eyes of the public. Regression analysis showed that these two variables together explained 60.3% of the variability in the company's image, while the remaining 39.7% was influenced by other factors outside the study. Thus, collaboration-based marketing strategies and innovative brand experiences can be an effective step for companies in improving their image and competitiveness in the gaming industry
Pendampingan Pengelolaan AI Tools Canva dalam Mengembangkan Promosi Sanggar Seni dalam Society 4.0 Rafi’i; Novida Irawan; Santi, May Rizdiana; Ningsih, Suswinda; Poetry, Salfhaoctha Friemay Aliefia; Hesti, Sri; Hanifah, Ummy; Muhammad, Tri Satria; Proborini, Anastasia Lintang
 Jurnal Abdi Masyarakat Multidisiplin Vol. 4 No. 03 (2025): Desember: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v4i03.2519

Abstract

Keterampilan berkomunikasi diera globalisasi saat ini bergerak lintas generasi, hampir seluruh komponen Lingkungan sosial Masyarakat. Kemampuan untuk mengelola dan menumbuhkan konten yang bermanfaat dalam promosi Sanggar seni, perlu mengetahui beberapa unsur pengetahuan bidang Media Personal Branding dan Marketing Product bidang Seni Teater menjadi kebutuhan yang tidak terelakkan saat ini. Keterampilan ini dapat mengembangkan kualitas pribadi, meningkatkan citra dan reputasi diri dan organisasi kelompok seni. Serta diharapkan dapat menunjang kesuksesan secara keseluruhan di masa mendatang. Namun, masih banyak individu yang belum menyadari mengenai pentingnya keterampilan tersebut. Program pengabdian masyarakat berupa pelatihan ilmu komunikasi dalam pemanfaat Perkembangan Teknologi Komunikasi ini bertujuan untuk meningkatkan kesadaran tersebut, terutama di lingkungan pendidikan non-formal di kalangan Sanggar seni.
Pengoptimalisasian Teknik Loby dan Negosiasi Dikalangan Gen Z Irawan, Novida; Subiakto, Vania Utamie; Hidayati, Syerli
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v9i1.6282

Abstract

The development of digital literacy has brought information closer to everyday life, creating an urgent need for educational efforts, especially among Generation Z students at PKBM Tanda Genap. This Community Service activity aims to optimize lobbying and negotiation techniques among Generation Z students, especially at PKBM Tanda Genap. These skills have become crucial components in effective communication. In today's competitive era, students are required to express opinions clearly, resolve conflicts, and reach effective agreements. Through this activity, it is hoped that Generation Z students will be better prepared to enter various professional fields such as business, public relations, politics, government, and other strategic sectors that require strong lobbying skills. Therefore, appropriate methods and techniques in lobbying and negotiation are needed to implement strategic actions and influence others effectively in educational and professional contexts. Based on this need, the author will implement a community service program entitled "Optimizing Lobbying and Negotiation Techniques Among PKBM Tanda Genap Students." The results of this program are an increase in students' understanding and practical skills in applying lobbying and negotiation techniques. As a result, students will become more confident, able to articulate their opinions, resolve conflicts, and reach effective agreements
Co-Authors Ambarwati Bintang Nurijadi Bintang Nurijadi Fransiska Hidayati, Syerli Muhammad, Tri Satria Nabila Salmin Al Jaedi Ningsih, Suswinda Ningsih, Titiek Surya Nurijadi, Bintang Nurjanah, Anna Poetry, Salfhaoctha Friemay Aliefia Proborini, Anastasia Lintang Rafi'i, Rafi'i Rafi’i Ridzki Rinanto Sigit Santi, May Rizdiana Sri Hesti Sumirat, Pepen Sunarto SUNARTO Suparyadi Suparyadi, Suparyadi Ummy Hanifah Vania Utamie Subiakto Yeni Yustianingsih