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All Journal International Journal of Magistravitae Management Jurnal Ekonomi, Manajemen, Akuntansi
Juhari Juhari
Universitas Pertiba
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Consumer Knowledge and Perception in Purchasing Decisions for East Belitung Teran Honey Juhari Juhari; Abdul Rachim
International Journal of Magistravitae Management Vol. 1 No. 1 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i1.3

Abstract

As a region that produces a significant amount of Heterotrigona Itama honey, the Local Government of East Belitung Regency encourages this honey to become one of the region’s flagship products. In line with this goal, this study was conducted to understand and analyze consumer knowledge and perception regarding purchasing decisions for East Belitung Teran Honey. The findings aim to enable the local government to effectively implement appropriate marketing policies and promote East Belitung Teran Honey. The research methodology involved distributing questionnaires through face-to-face interviews and via Google Forms. The study’s respondents comprised 100 consumers of Forest Honey and East Belitung Teran Honey. The results of this study indicate that consumer knowledge does not significantly influence the purchasing decision for East Belitung Teran Honey. However, it revealed that consumer perception positively and significantly impacts the purchasing decision for East Belitung Teran Honey.
Penurunan Angka Pengangguran dan Peningkatan Kesempatan Kerja di Kota Pangkalpinang Juhari Juhari; Hamdan Hamdan; Nurwasya Nurwasya; Marlina Safitri; Mohamad Makrus
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3165

Abstract

Kota Pangkalpinang, dengan potensi sumber daya alam, lokasi strategis, dan kekayaan budaya, memiliki peluang untuk mengembangkan strategi penurunan pengangguran dan peningkatan kesempatan kerja. Kekuatan terletak pada sumber daya alam, pariwisata, dan potensi industri pengolahan. Peluang utama meliputi pengembangan sektor pariwisata, industri pengolahan, dan pemberdayaan Bisnis, Skala Kecil dan Menengah (UMKM). Strategi yang dianjurkan mencakup peningkatan pelatihan keterampilan untuk menyelaraskan angkatan kerja dengan kebutuhan pasar, kerja sama erat dengan sektor swasta untuk investasi, investasi dalam infrastruktur, dan pemanfaatan energi terbarukan. Ancaman yang harus diatasi mencakup ketergantungan pada sektor tertentu, pergeseran teknologi, dan ketidakstabilan ekonomi global. Kesimpulannya, pendekatan terpadu dengan fokus pada diversifikasi ekonomi, pengembangan SDM, dan kemitraan strategis dapat membantu Kota Pangkalpinang mencapai pertumbuhan ekonomi berkelanjutan dan mengurangi tingkat pengangguran. Kolaborasi lintas sektor dan partisipasi aktif masyarakat menjadi kunci keberhasilan implementasi strategi ini.
Co-Authors Abdul Rachim Hamdan Hamdan Marlina Safitri Mohamad Makrus Nurwasya Nurwasya