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All Journal Jurnal Pariwisata Pesona International Journal of Magistravitae Management
Marissa Pusparini
Universitas Muhammadiyah Bangka Belitung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Management of the 4 A’s of Tourism: Addressing Shortcomings and Enhancing Services in Gebong Memarong Traditional Village Iga Safa Marwani; Marissa Pusparini; Zakia Ayu Lestari; Fadillah Sabri; Ali Usman
International Journal of Magistravitae Management Vol. 1 No. 2 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i2.21

Abstract

Air Abik hamlet, situated in Gunung Muda village, Belinyu Sub-District, Bangka Regency, Bangka Belitung Islands Province, Indonesia, is renowned for its rich cultural heritage embodied by the Lom tribe, holding immense potential for tourism development as a vibrant tourist village. However, the management of Gebong Memarong, a traditional accommodation facility in the area, faces challenges hindering its optimal operation. This research adopts a descriptive qualitative approach, utilizing observation, interviews, and documentation analysis to understand the management practices surrounding Gebong Memarong comprehensively. The findings reveal deficiencies in amenities and ancillary services, indicating a critical need for stakeholders’ attention to bolstering support facilities within the tourism village. Furthermore, this research advocates for enhanced managerial competencies to address operational gaps and ensure the sustainable management of homestay facilities. It offers valuable insights into improving accommodation management within culturally significant tourism destinations, with implications for sustainable tourism development strategies in similar contexts.
Sustainable tourism development in upang river based on MSP+DM analysis Marissa Pusparini; Kunkun Kurniawan; Iga Safa Marwani; Muhtadin Muhtadin
Jurnal Pariwisata Pesona Vol. 9 No. 2 (2024): Edisi Desember 2024
Publisher : Universitas Merdeka Malang

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Abstract

Sungai Upang is a 40-hectare biodiversity conservation area situated in Tanah Bawah Village, Puding Besar Sub-district, Bangka Regency, Bangka Belitung Islands Province. The Upang River biodiversity area has biodiversity and is an ecological environment that must be maintained. This area is a source of raw water for the needs of the surrounding community. The landscape of the Upang River area is an attraction in the development of education-based sustainable tourism related to nature conservation as well as a research center related to flora and fauna in the Bangka Belitung Islands. On the other hand, some threats can interfere with the sustainability of this biodiversity conservation area, including forest fires, illegal logging, and the expansion of oil palm plantations. This research aims to find out the variables of marketability, sustainability, participation, and disaster mitigation abbreviated as MSP + DM,  and sustainable tourism development steps in the Upang River biodiversity area.  The research design chosen was qualitative research. Data were collected through observation, in-depth interviews, and focus group discussions to obtain the value parameters of the MSP+DM variables. Furthermore, the data were analyzed to classify them into embryonic, pilot, growing, and independent criteria scores. Based on the research results, the Upang River biodiversity area has tourism products that can attract tourists. Overall, the assessment of marketability, sustainability, participatory, and disaster mitigation variables for the Upang River biodiversity area as a sustainable tourism destination is in a pilot category. Tourism development steps are directed towards developing sustainable tourism products thematically, minimizing permanent physical development, regulating the number of visits according to capacity, and limiting the use of existing natural resources around.
Co-Authors Ali Usman Fadillah Sabri Iga Safa Marwani Kunkun Kurniawan Muhtadin Muhtadin Zakia Ayu Lestari