Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal khabar: Komunikasi dan Penyiaran Islam Neraca Manajemen, Akuntansi, dan Ekonomi
Agam Arsyad
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENERAPAN SOSIAL MEDIA DALAM STRATEGI MENINGKATKAN UMKM Agam Arsyad; Yaqub Dalimunthe; Riswan Rambe
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 3 No. 6 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v3i6.1803

Abstract

UMKM memegang peranan penting karena kemampuannya dalam merekrut tenaga kerja.Untuk mencapai pangsa pasar yang memuaskan, UMKM menggunakan media internet sebagai alat pemasaran online. Kajian menggunakan teknik analisis dokumen, seluruh data dan informasi dikumpulkan dan diteliti berkaitan dengan kajian mengenai langkah-langkah taktis yang diperlukan untuk mengembangkan nilai UMKM melalui masyarakat. Penelitian ini menunjukkan bahwa penerapan media sosial dalam strategi peningkatan UMKM telah mencapai hasil yang diharapkan. Melalui konten-konten menarik seputar produk UMKM di media sosial diharapkan dapat menjadi strategi untuk membantu meningkatkan produktivitas UMKM di masyarakat. Jadi, media sosial sebagai wadah pengembangan UMKM beroperasi secara efisien dan mengoptimalkan pendapatan.
Strategi Komunikasi Dakwah Badan Penyelenggara Jaminan Produk Halal Dalam Edukasi Sertifikasi Halal Pada UMKM Kuliner Kota Medan Agam Arsyad; Elfi Yanti Ritonga
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2025): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i1.1172

Abstract

This study aims to analyze the communication strategy of da'wah carried out by the Halal Product Guarantee Agency (BPJPH) in educating culinary Micro, Small, and Medium Enterprises (MSMEs) in Medan City regarding the importance of halal certification. The research method used is a qualitative approach with in-depth interview techniques and document analysis. The results of the study show that BPJPH implements a communication strategy through various media, including direct socialization, use of social media, and collaboration with various institutions such as local governments, banks, and religious organizations. Social media, especially Instagram and WhatsApp, are used to expand the reach of halal certification education. In addition, training and mentoring programs by the Halal Product Process Assistant (P3H) are key factors in helping MSMEs understand and meet halal certification requirements. The main obstacles in implementing this strategy are the lack of understanding of business actors about the benefits of halal certification and limited resources in meeting administrative requirements. Therefore, efforts are needed to improve education and digitize services so that the halal certification process is more accessible to MSMEs.
Co-Authors elfi yanti ritonga Riswan Rambe Yaqub Dalimunthe