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All Journal SPEKTRA KOMUNIKA
Robi’ah Machtumah Malayati
Program Studi Komunikasi dan Penyiaran Islam Fakultas Agama Islam Universitas Hasyim Asy’ari
Humanities Languange, Linguistic, Communication & Media Other

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STRATEGI DAKWAH YAYASAN AIR KITA MELALUI PEMANFAATAN AIR HUJAN UNTUK PEMBERDAYAAN MASYARAKAT Sazqia Al Firdausi; Robi’ah Machtumah Malayati
Spektra Komunika : Jurnal Komunikasi & Dakwah Vol 2 No 2 (2023): SPEKTRA KOMUNIKA : Jurnal Komunikasi & Dakwah
Publisher : Universitas Hasyim Asy'ari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/.v2i2.4719

Abstract

Penelitian ini bertujuan untuk menggambarkan bagaimana Yayasan Air Kita memberdayakan masyarakat Winong Timur, Mojoagung, Jombang melalui pemanfaatan air hujan, serta strategi dakwah Yayasan Air Kita melalui pemanfaatan air hujan untuk pemberdayaan masyarakat di daerah tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan jenis deskriptif. Metode ini bertujuan untuk memahami fenomena yang sedang terjadi oleh subjek penelitian. Teknik pengumpulan data yang digunakan adalah wawancara, observasi, dan dokumentasi. Teknik analisis data dilakukan dalam tiga tahap, yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Teori yang digunakan dalam penelitian ini adalah Teori Behaviorisme dan teori Dakwah Pemberdayaan. Hasil penelitian menunjukkan peningkatan masyarakat dalam berbagai aspek, seperti ekonomi, pendidikan, sosial, spiritual, kesehatan, dan perubahan perilaku baik secara langsung maupun tidak langsung. Efek atau respons yang didapat Yayasan dari masyarakat berupa respons positif dan negatif. Respons positifnya antara lain masyarakat mau ikut andil dalam kegiatan di Yayasan Air Kita. Sedangkan respons negatifnya berupa masyarakat meragukan Yayasan Air Kita atau merendahkan Yayasan Air Kita.
KONSTRUKSI CITRA MUSLIMAH PADA AKUN TIKTOK @putriaqillaramadhani Daimatus Sholihah; Robi’ah Machtumah Malayati
Spektra Komunika : Jurnal Komunikasi & Dakwah Vol 3 No 1 (2024): SPEKTRA KOMUNIKA : Jurnal Komunikasi & Dakwah
Publisher : Universitas Hasyim Asy'ari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/spektra.v3i1.5805

Abstract

This research aims to describe and uncover the construction of the Muslimah image on the TikTok account @putriaqillaramadhani. In the digital era and the development of social media, platforms like TikTok have become important for individuals to build identities and influence others' perceptions. Muslim women use social media as a platform to express their religious beliefs, share inspiration, and spread positive messages about Islamic life. This study employs a qualitative approach to understand how the Muslimah image is represented and constructed through the content of the TikTok account. Semiotic analysis is used to analyze video content, descriptions, comments, and interactions with followers. Data are collected through observation and documentation. The results show that the @putriaqillaramadhani account actively constructs a strong and positive Muslimah image using polite and courteous language. Common topics include Islamic teachings, daily Muslimah life, and spiritual advice. The account also utilizes religious symbols such as the hijab and the Qur'an to strengthen the Muslimah identity. Additionally, it promotes positive messages about Muslimah life, such as diversity, tolerance, and empathy, by sharing personal experiences and inspirational stories with followers
GAYA KOMUNIKASI DAKWAH USTADZAH HALIMAH ALAYDRUS PADA CHANNEL YOUTUBE Siti Fatimah Azzahra; Robi’ah Machtumah Malayati
Spektra Komunika : Jurnal Komunikasi & Dakwah Vol 3 No 1 (2024): SPEKTRA KOMUNIKA : Jurnal Komunikasi & Dakwah
Publisher : Universitas Hasyim Asy'ari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/spektra.v3i1.5806

Abstract

This research aims to uncover the communication style and rhetoric of preaching in the context of Ustadzah Halimah Alaydrus' YouTube channel. The research method employed is descriptive qualitative to systematically identify relevant phenomena. This study applies communication theory and preaching rhetoric theory as an analytical framework to understand how preachers communicate and influence their audience. The research findings indicate that Ustadzah Halimah Alaydrus utilizes an assertive communication style that respects others while clearly stating their beliefs. Her rhetoric is engaging, informative, entertaining, and motivational to her audience. The implications of this research underscore the importance of understanding and appreciating the role of preaching in social media platforms, such as YouTube, as a means to disseminate Islamic teachings and motivate audiences to act in accordance with religious values. This study also highlights the importance of using effective communication strategies to achieve preaching goals and build positive relationships between preachers and the community
Co-Authors Daimatus Sholihah Sazqia Al Firdausi Siti Fatimah Azzahra